DESIGN /
DIGITAL
March 25, 2015
GR | New GR and limited edition original watch to be released in May!
GR | Pentax Ricoh Imaging
New Release Event & Campaign Also Noteworthy!
Digital Camera "GR" and Limited Edition Original Watch to be Released
Pentax Ricoh Imaging will release the RICOH brand compact camera "GR" in late May. This model combines the highest image quality in the popular GR series with portability suitable for street snaps. Furthermore, a "GR" model and a "K" model wristwatch, commemorating the 10th anniversary of K-mount digital SLR camera releases, will be launched simultaneously as limited edition original merchandise.
Text by KAJII Makoto (OPENERS)
Diverse Functions for Expanded Photographic Expression, Excellent Portability, and Superb Design
The "GR" being released this time inherits the concept from the first generation "GR DIGITAL" and serves as the latest model, enhancing basic performance as the successor to the "GR DIGITAL IV" released in October 2011.
The lens is newly developed, boasting excellent sharpness and clarity even at the periphery. Combined with a new APS-C size CMOS image sensor (approximately 16.2 million effective pixels), the high-performance image processing engine "GR ENGINE V," and a design without a low-pass filter, it achieves high resolution, rich tonal reproduction, and improved high-sensitivity image quality.
Speed performance has also been improved, with the addition of a thumb AF button and a newly equipped aperture preview button. It offers high operability, making it ideal for capturing fleeting moments and enjoying comfortable shooting, especially for street photography. Furthermore, features such as "in-camera RAW development" and "focus assist" to improve manual operability are noteworthy. The range of photographic expression is expected to expand significantly.
Prior to the release of the "GR," an advance experience event was held in Tokyo on Saturday, May 11th (http://www.pentax.jp/japan/news/2013/20130417_3.html). In addition to lending out the new GR and holding seminars, a "GR Street Bag" designed by nano・universe was offered as an early purchase bonus exclusively for attendees (http://www.pentax.jp/japan/news/2013/20130417_2.html).
GR fans won't want to miss it!
"GR"
Price | Open Price
Release Date | Late May 2013
Body Color | Black
Accessories | Rechargeable Battery, USB Power Adapter, USB Cable, Hand Strap, Software (CD-ROM)
Watches are Ricoh Elemex manufactured. Limited to 150 units each.
The original "GR" model watch features a dial designed with attention to color scheme and the shape of the hour and minute hands for enhanced visibility. It uses a high-quality deerskin band that conforms comfortably to the skin. The case back is engraved with an image of nine aperture blades. The design is inspired by the GR series' characteristics: excellent operability, simple and beautiful design, and a distinguished, substantial appearance.
The original "K" model watch adopts a rugged design that emphasizes outdoor scenes, featuring a rotating bezel and crown reminiscent of a camera's mode dial, and a metal band with sharp edges. The "K" logo is used on the second hand and case back engraving. It is equipped with practical functions such as a 5-channel alarm with vibration setting, an LED light, an LED digital display, and 10 ATM water resistance. The design is inspired by the active image of Pentax's compact and lightweight digital SLRs and their mechanical shapes unique to SLRs.
Original Watch "GR" Model
Original Watch "K" Model
Sales Price | ¥24,800 each
Release Date | Late May 2013
Sales Quantity | Limited to 150 units each
Purchase Method | Internet sales via Pentax Online Shop (http://shop.pentax.jp/) and in-store sales at RING CUBE and Pentax Forum
Pentax Ricoh Customer Service Center
0570-001313
http://www.pentax.jp
http://www.ricohelemex.co.jp


