On November 30, 2024, a new luxury rental residence brand was announced, aiming to offer an unprecedented living experience under the concept of being “a singular existence that cannot be replicated, no matter how much luxury is pursued.” This is THE GRANDUO. The ambitious project is spearheaded by Face Network Co., Ltd., a company with a solid track record in real estate investment support, primarily in Tokyo's southern wards (Setagaya, Meguro, Shibuya). What exactly is this “singular existence” that incorporates the company's know-how?

As previously reported, Face Network Co., Ltd. is launching a new luxury rental residence brand, THE GRANDUO.
According to the company's press release, "THE GRANDUO is a luxury rental residence that offers a singular space, distinct from our existing condominium brand, GranDuo... We collaborate with architects renowned for their residential design expertise to devise concepts that leverage the potential of carefully selected locations. The interiors feature original designs that cater to the profile of each resident, without compromising on beauty or functionality. Furthermore, it comes equipped with various functions that realize 'FULNESS'—an advanced experiential value that enhances one's life simply by living there..." thereby bringing an unprecedented spatial value.

The commitment to being singular is evident in the design. A striking feature is the abandonment of the uniform design approach common in rental properties, with each unit individually designed. While this is clearly an inefficient process that significantly increases design and construction costs, it enables the provision of spaces that are beautiful and meticulously detailed, setting them apart from mass-produced, standardized housing.

THE GRANDUO aims to provide a new experiential value called "FULNESS," which goes beyond residents' "Well-being." According to the materials, it is a space where "one feels a sense of fulfillment and their physical and mental energy is replenished simply by living there." By focusing intensely on four factors—air conditioning, water, light, and environmental consideration—it seeks to provide not just comfort, but also physical and mental satisfaction. The initiatives are listed below.

1. Promotes muscle relaxation, fatigue recovery, and improved concentration simply by being present

The living spaces at THE GRANDUO incorporate Phiten's cutting-edge "Metax Coating" technology. This technology is known to help relax muscles, recover from fatigue, and improve concentration, and is trusted by top athletes. The entire room becomes a relaxation space, supporting comfortable sleep and refreshing awakenings. It soothes the resident's body and mind, enhancing daily performance. (For details, seehttps://www.phiten.com/official-news/ys-03-nmc/).

2. Adopts a whole-house water purification system, making everyday water premium

THE GRANDUO utilizes the "Yoshimizu Kobo" whole-house water purification system. Through a double filtration process, it removes impurities such as dirt and rust, supplying premium water with minimal residual chlorine. This water is confirmed to not only moisturize skin and hair but also to enhance the natural flavors of food ingredients. Having all the water used in daily life be "premium" is a significant feature unmatched by other properties.

3. Promotes circadian rhythm adjustment and improved performance through lighting

Attention is also paid to "light," which is crucial for regulating the body's internal rhythm. THE GRANDUO adopts the "Human Centric Lighting" concept, developed by Izumi Okayasu Lighting Design Office. This lighting plan provides optimal light environments for lifestyles, health, beauty, and work, promoting circadian rhythm adjustment and enhancing performance for a comfortable and healthy daily life.

4. Employs cutting-edge IoT and incorporates environmentally friendly energy

THE GRANDUO proposes a smart lifestyle that considers the global environment. By introducing the smart home service "HOMETACT," residents can control smart locks, air conditioners, lighting, and curtains through a single app. Furthermore, an energy management system utilizing renewable energy optimizes the power supply within the property, reducing environmental impact without sacrificing comfort.

THE GRANDUO pursues "true value" that is not swayed by trends, aiming for the living space itself to become the "best asset." The brand's information states, "Each building, and indeed each room, is designed to be an asset of the highest value, offering pride and satisfaction to its residents." In fact, the brand's worldview is reflected not only in the properties themselves but also in their visual identity and web design.

Perhaps the most innovative aspect of THE GRANDUO is its use of realistic CG, created by "Brock Party," a leading 3D/CG architectural visualization studio in Japan, allowing potential residents to experience the spaces as if they were real. The high-quality CG, virtually indistinguishable from photographs, maximizes the appeal of THE GRANDUO. This provides significant peace of mind for clients and greatly aids in the decision-making process even before the property is completed.

The web design and logo were handled by "o-flat inc.," led by graphic designer Yohei Nagata. Nagata, active both domestically and internationally, has visually expressed the brand's aesthetic and quality. Furthermore, the official THE GRANDUO website consistently showcases the brand's worldview and the unique charms of each property, demonstrating a commitment to not only attracting residents but also maintaining its presence as a benchmark for the era.

Ensuring comfort through advanced technology while executing sophisticated design communication,
we look forward to the future developments of THE GRANDUO.

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