DESIGN /
ARCHITECTURE
April 4, 2025
What is the new richness presented by THE GRANDUO OKUSAWA UTAKATA?
THE GRANDUO
Once, "ownership" was a symbol of status, but now, people are beginning to seek "experiences." A life that fulfills the mind and body, resonating with culture and art—this is the new lifestyle embodied by THE GRANDUO OKUSAWA UTAKATA. A unique space where architecture, art, and technology converge, teaching us about future richness.
Text by AOYAMA Tsuzumi | Photograph by THE GRANDUO (FaithNetwork)
As times change, the definition of "richness" also evolves. In the past, owning many expensive possessions was considered a symbol of wealth. However, this is becoming a value of the past. Today, people seek "experiences" rather than "ownership," and there is growing interest in a life that emphasizes wellness and fulfillment of mind and body, rather than being surrounded by luxury.
As previously announced, THE GRANDUO offers unique spaces in carefully selected locations. The first property, THE GRANDUO OKUSAWA UTAKATA, built on a hill in Okusawa, Setagaya Ward, Tokyo, was completed in February.
Meticulously designed by Makoto Yokomizo Architects, the detailed spaces with individual designs for each room, the living environment pursuing imperceptible comfort, and the incorporation of art to stimulate residents' sensibilities—all are thoughtfully conceived to redefine new richness.
Living with a Story
A distinctive feature of THE GRANDUO OKUSAWA UTAKATA is the art installation "UTAKATA," born from a collaboration with Tokyo University of the Arts. This three-dimensional sculpture, installed in the entrance hall, changes its expression with the sunlight and the passage of time, reflecting a different scene moment by moment. Its form, while existing as part of the architecture, possesses a strong individuality as an independent work of art, naturally drawing the gaze of visitors.
Art in daily life inspires and stimulates the senses. Residents of THE GRANDUO OKUSAWA UTAKATA become part of this art, gaining a new value of living in culture within the city.
At the preview event held to celebrate the completion, it was interesting to see how carefully selected products expressed a new, rich way of living. For example, items such as tables crafted by artisans in Tsubame-Sanjo and textiles from Kvadrat. Items were selected not just for their luxury, but for their rich backgrounds.
Room 101. NAO Cabinet ¥319,000, HOYO Sofa 3P ¥694,100, KADAI Dining Table ¥291,500, ARIAKE Arm Chair ¥119,900, HOLM Chair ¥101,000, SORI Chair ¥74,800, OUTLINE Chair ¥81,400, LATTICE Bench ¥173,800, BEAM Side Table ¥35,200 (ARIAKE/HIRATA CHAIR TOKYO 03-6384-5305), ARAM Rug 180x240cm ¥396,792 (KVADRAT/The Conran Shop Shinjuku 03-5322-6600), Throw Blanket AYMARA ¥57,200 (FORM & REFINE/NOMAD 03-6407-1073), Wi-Fi Speaker BEOSOUND 2 ¥500,000 (BANG & OLUFSEN/Bang & Olufsen Japan 0800-600-6206), Flower Vase 2LIPS 34cm ¥55,000 (HOLMEGAARD/NOMAD)
Room 101. COFFEE TABLE ¥25,850 (KUROSHIRO/KUROSHIRO SHOP 080-7972-0659), CORK DUMBBELL ¥6,800, Electric Sofa Bench BARS ¥242,000 (& MEDICAL/& MEDICAL https://and-medical.com)
Room 101. AIZOME Cabinet ¥253,000 (ARIAKE/HIRATA CHAIR TOKYO 03-6384-5305), Wi-Fi Speaker BEOSOUND BALANCE ¥450,000 (BANG & OLUFSEN/Bang & Olufsen Japan)
The array of items—those that foster curiosity about culture, emphasize social responsibility, and integrate environmental consideration into daily life—quietly expressed THE GRANDUO's philosophy: to deliver to people who aspire to a new value system that prioritizes items with a story.
Living with a Car
In urban life, a car has transcended being a mere means of transportation to become an item that symbolizes one's lifestyle. However, in many luxury residences, cars are merely "parked," and their value is rarely connected to the home itself. THE GRANDUO OKUSAWA UTAKATA incorporates designs that overturn this common notion.
Units with garages express a new concept of enjoying time with one's beloved car, viewing it as a companion. For example, designs that allow you to admire your car from the living room through glass. It is a "place to be" for car enthusiasts. The dedicated access, seamlessly connecting to the residence the moment you exit the car, is also a compelling feature.
Room 101. A life where you can view your beloved car from the living room, and also from a small, den-like room next to the garage. The design, which presents a new value for cars, is innovative.
At night, parking the car in the garage and enjoying a favorite drink while sitting on the sofa. Isn't such a simple moment one of the new forms of richness?
New Experiential Value Beyond Well-being
The core concept of the THE GRANDUO series is a new experiential value expressed by the word "FULNESS." Phiten's nano-metax air, Ryosui Kobo's water, circadian rhythm-regulating lighting, and HOMETACT's IoT system are standard equipment.
For instance, Phiten's cutting-edge nano-metax coating envelops the entire space in soft air, creating a comfort that makes you want to take deep breaths. It is said to have effects such as fatigue recovery and improved concentration*, and is a proven technology utilized by professional athletes for conditioning.
*According to research by the Stroke Rehabilitation Center (https://www.phiten.com/official-news/ys-03-nmc/).
*According to research by the Stroke Rehabilitation Center (https://www.phiten.com/official-news/ys-03-nmc/).
Furthermore, Ryosui Kobo's whole-house water purification system ensures not only the water you drink but also gentle water for showers and face washing. Additionally, smart home control by HOMETACT provides optimal lighting and room temperature according to the time of day, unconsciously regulating your daily rhythm.
Kitchen and dining area in Room 101. While a beautifully designed modern living space, it also incorporates invisible technology for elements supporting health such as air, water, and light, offering new experiential value. Tray CLOUD CENTREPIECE ¥28,600, Flower Vase CLOUD VASE ¥20,900 / Jug STRØM JUG ¥13,200 (RAAWII/NOMAD 03-6407-1073)
Comfort that is imperceptible yet undeniably felt, and health that is naturally attained. FULNESS, aiming for a new experiential value beyond well-being. A life where daily performance is enhanced by achieving comfortable sleep, waking up refreshed, and spending time in a relaxing space. Isn't this a new form of richness?
The Beauty of the View and Time Spent Feeling the Breeze
THE GRANDUO OKUSAWA UTAKATA is situated on a hill overlooking the Nomen River. While in the heart of the city, you can enjoy the unique sense of openness and natural scenery of this location.
The large picture windows reflect a serene landscape that makes you forget the hustle and bustle of the city. Swaying trees, changing sky colors, and natural light that shifts with the time of day add a pleasant accent to daily life.
Interior of Room 201 and terrace of Room 202. The art of light streaming through large windows, a frame-like window to enjoy the changing seasons. Simple, linear forms and rich textures bring tranquility to the space.
The design, featuring a terrace as spacious as, or even more so than, the interior, is also intriguing. In the morning, place your coffee on the table and spend a quiet moment. During the day, work remotely in the pleasant breeze. And in the evening, it seems perfect for inviting friends for a small gathering.
Room 202. A large opening connects the island kitchen to the terrace. Expectations rise for the rich time spent at the built-in table.
A space that blurs the boundaries between inside and out, opening up the mind. While these keywords evoke the architecture of Geoffrey Bawa, this concept, applied to Japanese residences, feels fresh once again.
Furthermore, a characteristic of THE GRANDUO is that each unit is custom-designed, with each residence possessing a unique personality. This luxury was traditionally reserved for owner-occupied homes and considered "impossible" for rentals. It overturns that convention, presenting a new way of living that is truly one-of-a-kind.
Redefining Luxury
Art connects the home and the city, a new relationship with cars is born, and cutting-edge technology provides imperceptible comfort and health. Inheriting the history of the Okusawa district while proposing a future form of housing, THE GRANDUO OKUSAWA UTAKATA offers several new answers to the question of what constitutes richness.
The luxurious lifestyle sought today is, in essence, a life that fulfills the mind and body. The sensations provided by this residence represent the luxury demanded by the times to come. The claim by THE GRANDUO that they "provide unique spaces" is not an exaggeration.
THE GRANDUO OKUSAWA UTAKATA
Property Location | 1-22-21 Okusawa, Setagaya Ward, Tokyo
Access | Tokyu Meguro Line Okusawa Station 9 min walk / Tokyu Oimachi Line Midorigaoka Station 9 min walk / Tokyu Ikegami Line Ishikawadai Station 13 min walk / Tokyu Toyoko Line/Tokyu Oimachi Line Jiyugaoka Station 17 min walk
Structure & Scale | Reinforced concrete, 3 floors above ground, 1 basement level
Total Units | 6
Interior Area | 80.05–86.38㎡
Layout | 2LDK+garage, 2LDK
Other | Pets allowed, Residential/Office use not permitted
Property Location | 1-22-21 Okusawa, Setagaya Ward, Tokyo
Access | Tokyu Meguro Line Okusawa Station 9 min walk / Tokyu Oimachi Line Midorigaoka Station 9 min walk / Tokyu Ikegami Line Ishikawadai Station 13 min walk / Tokyu Toyoko Line/Tokyu Oimachi Line Jiyugaoka Station 17 min walk
Structure & Scale | Reinforced concrete, 3 floors above ground, 1 basement level
Total Units | 6
Interior Area | 80.05–86.38㎡
Layout | 2LDK+garage, 2LDK
Other | Pets allowed, Residential/Office use not permitted
Inquiries
THE GRANDUO Official Website
https://thegranduo.com/