be my Gift | Seibu Ikebukuro Main Store, 6th Floor
Design
April 22, 2015

be my Gift | Seibu Ikebukuro Main Store, 6th Floor


be my Gift|BEE MY GIFT


Proposing a "Gift Calendar" that divides the year into eight seasons.


"be my Gift" Opens on the 6th Floor of Seibu Ikebukuro Main Store


"Everything sold in a department store can be a gift."──With this concept, a new gift shop, "be my Gift," has been born on the 6th floor of Seibu Ikebukuro Main Store. What is this new endeavor that brings together distinguished creators?


Text by OPENERS




A curated space selecting high-quality items from across the department store and presenting them with a unique perspective.



Inside "be my Gift," box-shaped fixtures resembling gift boxes are installed. Within these, three items are arranged in a three-phrase rhythm, akin to haiku or senryu. For example, under the theme "be my Promotion Celebration," the selection includes "Suntory Hibiki 17 Year Old 700ml," "Baccarat 2010 Beluga Tumbler," and "Titanic Ice Tray." By merging items from all departments and floors, "be my Gift" creates new narratives.







Furthermore, "be my Gift" divides the year into eight seasons, proposing a "Gift Calendar" that includes not only New Year's and Christmas, but also occasions like cherry blossom viewing, year-end parties, mid-year gifts, weddings, graduations and entrance ceremonies, hay fever season, and new beginnings. This caters to the daily changes and nuances of Japanese life. If you're unsure about a gift, you can consult the in-store gift coordinators or gift meisters. You're sure to find a gem that will delight the recipient.




For this project, Yoko Kawashima (ITOCHU FASHION SYSTEM) served as producer, bringing together a stellar team for MD planning, logo design, copywriting, and interior design. The emergence of this exceptional shop, where one can truly feel the joy of giving and the pleasure of shopping, along with its unprecedented curation method, is sure to be a highlight of the year.

be my Gift
Seibu Ikebukuro Main Store 6F
1-28-1 Minami Ikebukuro, Toshima-ku, Tokyo
Tel. 03-5949-3335 (Direct)
https://www2.seibu.jp/ikebukuro/