Design
March 13, 2015
PRODUCTS | NOOKA Unveils the "Asset Organizer" & "NookaStrip"
A New Lineup Derived from Digital Watches
Introducing the "Asset Organizer" & "NookaStrip" from NOOKA
Founded by artist and designer Matthew Waldman, NOOKA is a New York-based design company. The firm, known for its innovative digital watches, is launching a new lineup. Let's explore two of its exceptionally user-friendly products.
By Katsura Samata
Convenient Realism You'll Only Appreciate After Using
The "Asset Organizer" is a storage system designed to accommodate credit and point cards, cash, a driver's license, business cards, photos, and other items based on user needs.
It's made from flexible, lightweight silicone, so you won't feel any discomfort even when it's in your pocket and you're sitting down. Plus, it's made from waterproof material, which is a welcome bonus.
The initial release comes in five colors: black, blue, gray, orange, and green. Users can enjoy color coordination based on their intended use, such as for work or personal life.
Asset Organizer
One piece silicone body.
Size│96mm × 66mm (closed)
Size│199mm × 66mm (open)
Price│¥3,780
The "Nooka Strip" is a belt that offers an exquisite fit. It combines a unique ratchet-style fastening system with "Elastollan," a thermoplastic polyurethane from BASF, a leading global chemical company.
The buckle can be easily slid to adjust to your waist size, allowing you to wear pants at any rise, from high to low, with a single belt. It can also be used to secure the "Asset Organizer" using its packaging.
Nooka Strip
Elastollan body
Zinc alloy screw in case back
Custom spring loaded closure mechanism
ABS release buttons
Size│A min/max circumference 77.5cm / 92.5cm
Size│B min/max circumference 90.0cm / 105.5cm
Price│¥9,240
NOOKA
http://www.nooka.jp/
