The "Tada no Inu." (Just a Dog.) Project was formed with the aim of confronting the issue of euthanized dogs and clearly conveying that reality through the power of design and art. Their activities have included publishing books and holding various events, during which the importance of the "dog tag" has been emphasized.

A "dog tag" is issued when a dog is registered for the first time in its life. Lost or stray dogs without a tag are taken into protective custody under the "Rabies Prevention Act," and if not claimed by their owner within approximately one week, they face euthanasia.

Even if a dog gets lost, its life is protected as long as it has a tag. Yet, due to the owner's unilateral reasons and shallow understanding, such as "I don't like it," "It's noisy," or "It doesn't suit me," dogs are put to death. In fiscal year 2006, a majority of the 120,000 dogs euthanized nationwide were due to not wearing a tag.

Product designer Naoto Fukasawa, who supports the activities of the "Tada no Inu." Project, has now designed the dog tag for Setagaya Ward.



Transforming something thin and large into a small, rounded mass,
Rather than a shiny object becoming scratched and dirty,
I used aluminum, where scratches and wear add character.
A solid piece of metal that mellows with age
reflects the deepening bond with your beloved dog.





It is hoped that this new tag will change owner awareness and lead to a more livable town for both people and dogs.

Setagaya Ward's new dog tags will be issued starting April 1, 2009.

In September, the "Tada-shii Inu." (Correct Dog.) Exhibition, organized by the "Tada no Inu." Project, will be held at Setagaya Carrot Tower. The actual dog tags are also scheduled to be displayed.


Tada no Inu. Project
http://www.setagaya-ac.or.jp/ldc/tadanoinu/

Inquiries regarding dog tags: Setagaya Public Health Center, Division of Public Health
Hygiene Services Section | 03-5432-2908