Design
March 11, 2015
±0: The 2.5R Series
A Sense of Unity Born from Unifying All "R"s
±0 Introduces the "2.5R" Series
This corner carefully selects and introduces timely products related to interiors and design.
This time, we introduce new products from "±0," a brand whose design director is the internationally acclaimed designer Naoto Fukasawa.
Text by Takeshi Takahashi (This magazine)
The concept that "±0," with Naoto Fukasawa as its design director, has conveyed to the world is remarkably simple.
It's about the things we truly desired.
And the things that seemed to exist, yet didn't.
Looking at the company's striking humidifier and other products, it's clear that these concepts live on, infused into familiar home appliances with the essence of design, retaining only the necessary functions.
This thoughtful approach is also evident in the newly announced "2.5R" series.
As the name suggests, all the rounded corners (corner radius, or "R") are unified at 2.5mm. This forms the basis for a series of diverse gadgets, with the curvature meticulously calculated to fit softly in the palm of your hand.
Initially, the lineup includes four essential household items: a clock, a thermo-hygrometer, and two more.
Why not bring some of this playful spirit, combined with genuine utility, into your home?
Top left |2.5R Analog Alarm Clock
Size | W58.5×D29.3×H58.5mm
Colors | White, Black, Gray, Green
Price | ¥4,200
Top right |2.5R Thermo-Hygrometer
Size | W58.5×D29.3×H58.5mm
Colors | White, Black, Green
Price | ¥3,675
Coming Soon...
Bottom left |2.5R Digital Timer
Colors | White, Black, Green
Price | ¥3,675
Bottom right |2.5R LCD Alarm Clock
Colors | White, Black, Gray, Green
Price | ¥4,200
Toaster
A new black color has been added to the currently available toaster. This compact, single-slice toaster accommodates bread slices from 4 to 8mm thick. The "browning control dial" allows for easy adjustment to your preferred level of toastiness.
Size | W223×D80×H167mm
Colors | Black, White
Price | ¥8,400
Coffee & Tea Maker
This also comes in a new black color. With a double-layer activated carbon water filter to remove impurities, and a shower nozzle, it makes brewing delicious coffee effortless. By swapping the included basket, you can enjoy not only coffee but also various types of tea.
Size | W170×D120×H239mm
Colors | Black, White
Price | ¥12,600
Inquiries | ±0 Communication Center
Tel | 0570-01-5300
http://www.plusminuszero.jp/
