Design
January 23, 2015
LEXUS | Giant Trick Art Appears on a Billboard at a Tokyo Intersection in Aoyama
LEXUS
LEXUS Offers Amazing in Aoyama
Giant Trick Art Appears on Billboard
AMAZING IN MOTIONLEXUS has launched a global brand campaign with the slogan “AMAZING IN MOTION.”LEXUSThis summer, the brand is presenting a giant trick art installation on a billboard at an intersection in Aoyama, Tokyo, where its brand experience space, "INTERSECT BY LEXUS," is set to open.
Text by KAJII Makoto (OPENERS)
When you're at the Aoyama intersection, look up.
Lexus, which aims to provide “AMAZING IN MOTION – surprises and inspiration that exceed customer expectations,” is already proposing AMAZING experiences beyond the realm of automobiles, such as the “LEXUS SHORT FILMS” project in collaboration with film directors worldwide.
Lexus's new "AMAZING" offers a special experience: from a specific vantage point on Aoyama Street, a hybrid concept coupe, theLF-LCappears to leap out from a massive box approximately 8 meters high and 20 meters wide. Seek out a "LEXUS AMAZING SPOT" where you can witness this trick art.
Billboard Location
Kitamura Building, 5-1-25 Minamiaoyama, Minato-ku, Tokyo