Ferrari Gathers at Tokyo Midtown for a Celebration of its Legendary Past and Present
Ferrari | Ferrari
The "Ferrari Festival Tokyo 2026," gathering 17 vehicles from legendary classics to the latest models, is being held at Tokyo Midtown in Roppongi until Sunday, October 4. Advance reservations via the website are required.
Text by YANAKA Tomomi
Experience the Philosophy Passed Down Through Generations
The "Ferrari Festival Tokyo 2026" is a special celebration held at Tokyo Midtown, bringing together the essential values that define Ferrari: performance, design, innovation, craftsmanship, and motorsport heritage.
The venue is divided into a public area and an invitation-only area. The public area will showcase 17 vehicles narrating the history and evolution of Ferrari.
From the lineage of supercars, models such as the iconic "F40" of the 1980s, the "F50," the "Enzo Ferrari" powered by a 6-liter V12 engine, and the "SF90 Stradale" incorporating Ferrari's latest technology will be on display. This offers an opportunity to closely feel the philosophy passed down through generations.
From the limited-production Icona series, the single-seater "Monza SP1," inspired by classic racing styles, and the "Daytona SP3," a modern reinterpretation of the golden era of sports prototypes, will be exhibited.
The latest models, including the "Roma," "12Cilindri," "812 Competizione," "Purosangue," and "296 GTB," will also be introduced. This will be an occasion to see a gathering of Ferrari cars, including the hypercar "499P" developed for Ferrari's return to the FIA World Endurance Championship (WEC) after half a century, and the Formula machine "SF-26".
In the invitation-only area, Ferrari's first BEV model, the "12Cilindri," will be unveiled prior to its domestic debut. Visitors can experience Ferrari's all-new design language, advanced technology, and a specially designed architecture.
Furthermore, in the invitation-only Atelier Experience, Ferrari specialists will introduce the process by which each car's individuality is created through materials, colors, and more.
The "Ferrari Tailor Made" program, positioned at the highest level of Ferrari's personalization offerings, is for those who wish to tailor every element of their car, making it possible to create a one-of-a-kind Ferrari.
This is a special opportunity to enjoy a variety of Ferraris against the backdrop of a lush outdoor garden. Immerse yourself in the world of the Prancing Horse, encompassing not only engineering but also design, culture, and lifestyle.
Ferrari Festival Tokyo 2026
Date | Saturday, September 26, 2026 – Sunday, October 4, 2026
Venue | Tokyo Midtown Garden Area (Vehicle Exhibition)
9-7-1 Akasaka, Minato-ku, Tokyo
Admission | Free, advance reservation required
Reservation Form |https://festival.ferrari-japan.co.jp/
Exhibited Vehicles
Roma, Roma Spider, 12Cilindri Manuale, 12Cilindri Spider, 812 Competizione, 812 Competizione A, 296 GTB, 296 GTB A, Monza SP1, Daytona SP3, Purosangue, SF90 Stradale, F40, F50, Enzo Ferrari, 499P, SF-26 *Luce is for invited guests only.
Inquiries