As a "GAME CHANGER" who shifts momentum and brings about positive change

Recently, Jaguar dramatically debuted its new mid-size sports saloon, theXE , anda novel promotion that took London by stormwas launched, completely transforming Jaguar's image. It emphasizes youthfulness, sportiness, and modern British style.



Amidst this, Jaguar announced today that Kei Nishikori, the professional tennis player who became the first Japanese to reach the US Open finals, has been appointed as the new ambassador. A unveiling event was held for this occasion.


This ambassadorship was realized because Nishikori, by setting unprecedented records while rewriting the history of Japanese tennis, shares a common goal with Jaguar: "to evolve existing brand image and history, and aim for the pinnacle."




Going forward, Nishikori will serve as Jaguar's ambassador as a "GAME CHANGER," embodying the aim to "shift momentum and bring about positive change." He will become the owner of theF-Type V8 S Convertible, and is also scheduled to appear on Jaguar's website and other platforms.



Nishikori commented, "The F-Type not only has a cool, distinctive design, but when you actually drive it, its powerful performance and sound make you feel excited. I myself strive for a unique playing style that differs from other players, aiming for tennis that excites not only myself but also the spectators."



Magnus Hansson, President of Jaguar Land Rover Japan, stated at the press conference, "Witnessing his successive victories against formidable opponents moved me deeply. It has further strengthened our resolve for Jaguar to accelerate its growth and become a 'GAME CHANGER' in the Japanese market."