Three images revealed, details kept under wraps

This concept model is expected to be unveiled at the Paris Motor Show, opening on the 30th. However, only the reveal date of the 21st and three detail-shot images have been released so far. Even its name has not been disclosed.

What kind of model will be unveiled?
While anticipation builds for its reveal at the Paris Motor Show, this deliberate withholding suggests a project of considerable confidence.

BRAND HISTORY
Peugeot, one of France's leading brands, also owns Citroën. As a full-line manufacturer catering to everything from mass-market cars to presidential limousines, Peugeot is also actively involved in the 24 Hours of Le Mans and the World Rally Championship.

Peugeot began manufacturing automobiles in 1890. Ten years after Gottlieb Daimler developed the world's first internal combustion engine car (later the Mercedes-Benz), Peugeot received engine supplies, demonstrating an early commitment to automotive production.

Peugeot is also characterized by its solid, orthodox approach to product development, eschewing the unconventional. Its close relationship with Italian coachbuilder Pininfarina contributes to the elegant design that is a hallmark of Peugeot cars.

In Japan, due to a smaller dealer network and a relatively understated profile owing to its orthodox design, Peugeot was once a brand known only to enthusiasts. However, the sporty hatchback 205 GTI, introduced in 1986, ignited its popularity. Subsequently, the 306 and 307, targeting the VW Golf segment, significantly expanded its market share, gaining particular attention as urban-friendly vehicles popular among women.

Peugeot's product planning prowess is another key characteristic; the brand was also an early adopter of open-top models with retractable hardtops, now commonly known as CC (Coupe Cabriolet).

Another factor behind Peugeot's growing market presence is its active engagement in motorsport and its consistent success. The brand secured World Rally Championship titles in 1985 and '86, and again in 2000, '01, and '02. Peugeot achieved overall victories at the 24 Hours of Le Mans twice in the 1990s and once in 2009, with the 2009 win featuring a diesel-powered machine.

As of June 2010, the Japanese lineup included the 207 (hatchback, station wagon, coupe cabriolet), 308 (hatchback, station wagon, coupe cabriolet), and 407 (sedan, station wagon, coupe). In June, the 3008, a crossover concept, was added, followed by the sporty compact coupe RCZ in the autumn.