A MINI Like a Contemporary Art Object

The "BMW Group Studio," a corporate showcase born in November 2007 on the first floor of the BMW headquarters in Marunouchi, Tokyo. Within this space, which has hosted various events to convey the world of BMW, a chocolate lounge named "MINI HOT LOUNGE 2008" has opened to coincide with the Christmas season (for a limited time from December 8th to December 25th).

The centerpiece is a MINI that looks like a contemporary art object, covered in chocolate. Under the keyword "MINI Melts your feelings," it expresses the warmth of MINI melting into chocolate, embodying the core MINI brand value of "excitement." Upon entering the venue, visitors are sure to be captivated by its cheerful and impactful presence. A MINI Clubman in a body color called "hot chocolate" is also on display.

The MINI HOT LOUNGE, which presents the message of "excitement" through visuals and music, is designed with red-based lighting and chic, modern interiors, offering a space where visitors can experience the thrilling world of MINI through sound and sight.

Receive "Choco-Lait," a Belgian Specialty, as a Gift

During the event period, as a small Christmas gift from MINI, all visitors will be offered "Choco-Lait" free of charge. Choco-Lait is a new type of hot chocolate where you melt chocolate on a stick into warm milk. It was launched in Belgium in 2005 and is now sold in 10 countries worldwide.

A fundraising drive is also being held at the venue, with donations collected being contributed to the "Ashinaga Ikueikai" scholarship fund for children orphaned by illness or disaster.

This Christmas, why not immerse yourself in the exciting world of MINI at the creative and impactful MINI HOT LOUNGE, accompanied by hot chocolate?

Event Period | December 8, 2008 (Mon) - December 25, 2008 (Thu)
Location | BMW Group Studio, 1-9-2 Marunouchi, Chiyoda-ku, Tokyo
Exhibition Hours | 10:00 - 20:00
Exhibited Vehicles | 1 MINI Clubman, 1 MINI Cooper covered in chocolate
Admission Fee | Free
*Hot chocolate service is available only from 13:00 to 19:30.