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May 8, 2019
Lamborghini Museum Reopens as the "Technology Museum" | Lamborghini
Lamborghini Museum
The Lamborghini Museum Reopens with a New Look
Lamborghini has renovated its "Lamborghini Museum" in Sant'Agata Bolognese, Italy, rebranding it as "MUDETEC" (Museo Delle Tecnologie, the Museum of Technologies). To commemorate this relaunch, "Future Shapers since 1963" will also be held until Thursday, October 31st.
Text by YANAKA Tomomi
A Journey Through Lamborghini's Iconic Cars
The newly reborn "MUDETEC" invites visitors to explore a program that spans from classic cars like the "Countach" and "Miura" to recent concept cars featuring hybrid technology, such as theAsterion" and theAventador SVJ" Aventador SVJ. Along the way, visitors can delve into the stories behind Lamborghini's cutting-edge technologies.
The renovated museum emphasizes preserving and conveying Lamborghini's unique values, passion, and forward-thinking vision. It now features two new educational workshops for students: "Vehicle Setup and Ergonomics," which explores vehicle structure dynamics and aerodynamic development, and "Carbon Fiber and Its Technologies," which, in collaboration with the company's in-house composite materials development department, investigates maximizing the performance-to-weight ratio of components.
To mark the relaunch as "MUDETEC," the exhibition "Future Shapers since 1963" is also being held. This exhibition focuses on cars that brought significant transformations to Lamborghini throughout different eras, virtually taking visitors on a journey through time alongside the marque's iconic vehicles.
At the venue, guests can experience Lamborghini's history, from the "Miura," the world's fastest "car" upon its debut in the 1960s, to the latestSesto Elemento". An Ad Personam corner allows visitors to create their dream car using a car configurator. Additionally, a new simulator offers a virtual driving experience, and factory tours are available with advance booking.

