Volkswagen Launches Largest-Ever Test Drive Campaign, Featuring a Mobile Showroom
CAR / NEWS
September 1, 2016

Volkswagen Launches Largest-Ever Test Drive Campaign, Featuring a Mobile Showroom


Volkswagen


Launches Largest-Ever Test Drive Campaign, Featuring a Mobile Showroom


Volkswagen Group Japan will host its largest-ever test drive campaign, "Try!Try!Try!Volkswagen," from Thursday, September 1st, through the end of December. The event will feature a mobile showroom housed in a giant trailer, along with in-store test drive promotions.


Text by YANAKA Tomomi



A Giant 18-Meter Trailer Arrives for the Caravan


The highlight of this campaign is the mobile showroom, "Volkswagen Experience Park." A massive full trailer, approximately 18 meters long and manufactured by Scania, a subsidiary of the Volkswagen Group, will appear in indoor and outdoor areas of commercial facilities in 20 locations nationwide.




At venues across the country, from Hokkaido in the north to Kyushu in the south, visitors can test drive all 12 models offered by Volkswagen Group Japan. Additionally, attractions such as a bouncy castle shaped like a Beetle for children and Volkswagen seminars led by professional instructors will be held. The trailer itself will transport the necessary equipment for the mobile showroom and also serve as part of the cafe space and a stage for prize drawings at the venue.


Volkswagen Launches Largest-Ever Test Drive Campaign, Featuring a Mobile Showroom



In addition, dealerships nationwide will offer prizes to those who take a test drive, and it will also be possible to test drive a car for a day by applying through the website.


First, I'd like to check the dedicated website to see if the caravan will be coming to a town near me.




Campaign Site


http://try.volkswagen.co.jp/