The event was organized by three individuals in their twenties who also enjoy their own car lifestyles. We spoke with them about the background of holding YOKOHAMA CAR SESSION and their future plans.

Mr. Goto (hereinafter Goto):Actually, at first, I just wanted to line up my beloved car in front of Yokohama Red Brick Warehouse as someone from Yokohama. (Laughs) But that would just be selfish. We needed a "theme." So, I thought that gathering people my age who enjoy car life would have a strong impact, especially with the Red Brick Warehouse as the venue. That's when I consulted with Kono and Honda, who have experience organizing car events.

Mr. Kono (hereinafter Kono):I've organized car events before, but they were always in remote locations. I was surprised when they proposed holding it in Yokohama, specifically at the Red Brick Warehouse. It sounded interesting, but also quite challenging. However, the Red Brick Warehouse was a perfect fit to showcase how much young people enjoy cars. Being visible to the general public is a significant factor.

Mr. Honda (hereinafter Honda):There had been precedent for car events at the Red Brick Warehouse. They were either historic car events or exhibitions of limited edition Porsches. But those had the backing of media and importers. We, being young, honestly had neither money nor connections. But we had a strong desire to do it, so I asked Kono to estimate the costs.

Goto:My main job involves event setup and design. I calculated that if the cost of renting the Red Brick Warehouse space was this much, and we charged this much per car for exhibition, it might be feasible. That's when it started to feel more realistic.

Kono:We concluded that with my and Honda's event experience, and Goto's expertise in event design, we could create a great event.

Honda:From there, we focused on how to express the "youth car lifestyle." Diversity was key. However, realistically, if we selected cars that young people could maintain, they would all end up looking similar. We felt we had to showcase everything.

Kono:For this first event, we intentionally curated a diverse list of cars before inviting owners, ensuring variety. There wasn't one specific highlight car. While a supercar like a Countach is undeniably eye-catching, we wanted to present a more realistic dream – something that might be difficult for students but achievable for working adults. We wanted to propose that kind of aspiration.

Goto:Ultimately, it's about the people, not just the cars. We reached out to individuals whose relationships with their cars and their stories were compelling. A car is just an object, a tool. What mattered most was the love and soul poured into it.

Goto:There was so much to do to make this happen. We had to handle everything ourselves, from obtaining permits and deciding on display locations to guiding attendees. We were able to bring it to fruition thanks to the cooperation of many people.

We even consulted with the representative of a historic car event held at the Red Brick Warehouse. They were incredibly supportive and cooperative. They offered advice on our proposed event flow and even lent us their walkie-talkies for staff use free of charge.

Honda:When we approached the shops for exhibition booths and asked if they'd like to participate, everyone responded with such enthusiasm, saying, "We'd love to!" Even though we weren't paying them, we were incredibly grateful.

Kono:There are limitations when it's just young people. We were able to hold the event thanks to the presence of adults who helped us overcome those barriers and elevate our efforts.

Goto:It might sound strange, but it made us think, "Adults are truly amazing."

Kono:As we three get older and are no longer considered young, we strongly aspire to be like those adults.

Honda:Exactly. Culture must be passed down. Without that, the enjoyment of cars will fade. We will eventually be in a position to teach the younger generation.

Goto:At that time, we want to support young people and repay the kindness we received. If that chain reaction occurs, I believe youth car culture will continue to thrive. The age limit for participation in this event is 35. That time will definitely come for the three of us. We would be happy if we could pass the baton to young people who resonate with our vision through this event.

The word "culture" often evokes a sense of historical weight and a high barrier to entry. However, tracing the origins of "YOKOHAMA CAR SESSION" and its successful execution reveals that passion is paramount in fostering culture.

There is no consideration of profit or loss; as long as there is passion for something, creativity and action follow. This, in turn, involves others, growing into a stronger, larger force. Culture is created and passed on by people.

The three organizers spoke extensively about their interactions with people. They emphasized that the event could only be completed successfully due to the cooperation of the participating owners, support members, exhibiting companies, and the adults who offered advice.

The attitudes of those who cooperated, as well as the personalities of the three organizers, were undoubtedly influential. However, it is likely that this cooperation was born from being inspired and resonating with their passion. As long as there are young car enthusiasts with such passion, car culture will not, and cannot, fade.

The second event is also confirmed to be held at Yokohama Red Brick Warehouse. Compared to the previous event, the number of exhibited cars and participating booths will be expanded, and further updates are planned to enhance the event experience for visitors. The creation of youth car culture is steadily progressing. We encourage you to visit the venue and experience this passion firsthand.