The Spindle Grille: A Naturally Evolved Contour

At the North American International Auto Show in Detroit this January,New LS Revealedwhich was unveiled and has become a hot topic for Lexus. In Japan, with the appeal of existing models like theISreceiving a refresh, 2017 is shaping up to be a year full of buzz.

The large luxury coupe,LC, and the best-selling SUVs,RXandNX, are also important categories that make up the Lexus brand, reflecting current trends. However, as fans, we are happiest when Lexus creates compelling sedans.

The event was for the test drive of the"IS", which is said to have improved its driving dynamics through a minor change.We present an interview with Lexus International President Tokuo Fukui, who discussed the Lexus sedan and its future direction at this event.

“I don’t think it’s a matter of choosing between a sedan or an SUV. Sedans offer a level of sporty handling that SUVs simply cannot match.”

Lexus LS

Lexus IS

—Even SUVs like Porsche'sMacanoffer driving performance that rivals sports sedans.

“I believe we shouldn’t forget about styling appeal either. Taking Porsche as an example, thePanamera. I think this car possesses an attractive quality that SUVs lack, including its driving performance.”

—Is it the same for LEXUS?

“Yes. In terms of sporty handling due to a low center of gravity, I believe sedans have an advantage over SUVs. Furthermore, bold styling concepts might unlock new possibilities for sedans. The Panamera is a model that has successfully explored this potential.”

—As you create new things, how will the iconic Lexus spindle grille evolve?

“The spindle grille is a contour that emerged naturally, as if connecting the sharpest points of the aerodynamically shaped body and creating an opening. If we had only focused on differentiating ourselves from other companies, the design would lack conviction. However, with this approach, I believe it will remain timeless.”

How will LEXUS adapt to a future with more FCVs (Fuel Cell Vehicles)?

The Ideal Car is Like Those Drawn by Syd Mead

An interview with Lexus International President Tokuo Fukui. With advanced safety technologies and autonomous driving taking center stage, the traditional concept of luxury may be fading. What does Lexus consider 'luxury' to be?

—What does Lexus consider luxury to be?

“We have the Toyota brand and the Lexus brand. The former aims to provide high-quality vehicles at relatively affordable prices, covering a wide range of genres. Lexus, on the other hand, is positioned as the next car for those who have owned various luxury cars.”

—In other words, it's a culmination of existing luxury cars?

“We strive to create vehicles that meet the high standards of discerning customers in terms of design, driving performance, quality, and dealership service.”

—As journalists, we tend to consider German cars as Lexus's rivals.

“They are indeed strong in the luxury segment. However, Mercedes-Benz, for example, handles everything from trucks to compact cars. In that sense, Audi might be closer to us in Germany.”

—In what direction will LEXUS differentiate itself?

“With downsizing and smaller engine displacements, the proportions and packaging of cars naturally change. Even the term 'engine room' will become outdated.”

—The new LS has also generated buzz about its FCV (fuel cell model)?

“California's LEV (Low Emission Vehicle) regulations are crucial for Lexus, as it's one of our main markets. Therefore, we are considering electrification and FCVs. While hydrogen tanks are still large now, they could become more compact in the future. Continuous development is key.”

—Will the styling also change as a result?

“The Panamera has changed the image of the luxury sedan. I believe we can make cars more appealing by not being too bound by conventional forms, and by incorporating novelty and a touch of playfulness into the styling.”

—Do you have an ideal form in mind?

“Cars like those depicted by Syd Mead (a former Ford designer whose futuristic vision in his 1979 art book 'Sentinel' influenced the world) in the US (laughs).”

—Mead also designed the vehicles for the movie 'Blade Runner' (1982).

“I want cars like that. A sedan with a very low center of gravity; it might be a bit difficult to get in and out of, but once inside, you can experience a superb drive. That is one ideal.”

—Are you positive about autonomous driving?

“I don’t think it’s an either/or situation. It would be ideal to have the option of autonomous driving on highways and the ability to drive freely in the city. Regardless, the Lexus philosophy is that humans should always be at the center.”

Tokuo FUKUICHI
President, Lexus International
Born in 1951. Graduated from the Faculty of Art and Design, Tama Art University. Joined Toyota Motor Corporation (then) in 1974. After serving as General Manager of the Design Department and General Manager of the Design Division, he became an Operating Officer of Toyota Motor Corporation in 2011. In the same year, he was appointed Chief Officer of the Design Division. After serving as Executive Vice President of Lexus International, he became President of Lexus International Co. in 2016. He currently holds this position concurrently with his role as Head of Advanced Product Planning, Advanced Technology Development Company.