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February 20, 2015
LOUIS VUITTON CLASSIC SERENISSIMA RUN 2012
Louis Vuitton or The Art of Travel
A Tribute to the Driving Spirit
The Louis Vuitton Classic Serenissima Run
From Monte Carlo, Monaco, to Venice… A rally unfolds across Italy, a dreamlike journey through the landscapes of the past, powered by classic cars. This is the "Louis VuittonClassic Serenissima Run." This year marked its seventh iteration, with 43 cars participating from April 24th to 28th.
You might wonder why Louis Vuitton would host a car event. However, considering the brand's origins, it's quite natural. This is because, with the development of motoring, they innovated trunks and bags, earning international acclaim. The French writer André Suarès once said,
"A beautiful journey is a work of art."
This sentiment underscores the meaning behind Louis Vuitton's theme: "The Essence of Travel."
In the first installment, we offer an overview of the "Louis Vuitton Classic Serenissima Run." The second will focus on award recipients and key figures of the event, bringing you insights directly from the scene. Finally, the third installment will take you to the Louis Vuitton shoe factory near our destination, Venice, to explore the exquisite craftsmanship of its artisans.
Photographs by LOUIS VUITTON
Chapter 01
LOUIS VUITTON CLASSIC SERENISSIMA RUN 2012
A Dreamlike Spectacle: Prologue to the Louis Vuitton Classic Serenissima Run
SERENISSIMA, in Italian, means "most serene," referring to Venice. This race, sponsored by Louis Vuitton, brought together 42 dreamlike classic cars from around the world for the sheer joy of driving. Let us introduce you to this remarkable run!
Chapter 02
LOUIS VUITTON CLASSIC SERENISSIMA RUN 2012
From the Organizers: Awards of the Louis Vuitton Classic Serenissima Run
Our editorial team traveled to the event to speak directly with Louis Vuitton CEO Yves Carcelle and Chief Judge Christian Philippsen. What is the significance of this event?
Chapter 03
LOUIS VUITTON CLASSIC SERENISSIMA RUN 2012 Special Edition
The Height of Quality and Louis Vuitton's Pride—The Shoe Atelier
Journeys, by their very nature, weave a tapestry of serendipitous encounters… The classic car journey from Monte Carlo to Venice was precisely that. At its destination, near Venice, lies the Louis Vuitton shoe atelier. What did we discover about the artisans and the exceptional quality of Louis Vuitton there?
Chapter 04
LOUIS VUITTON CLASSIC SERENISSIMA RUN 2012 Special Edition
The Pinnacle of Made-to-Order: Fiesso d'Artico, Part Two
Alongside the factory line, made-to-order (MTO) services are also offered here. This means special production tailored to the customer, a testament to Louis Vuitton's commitment to customer service. We had the opportunity to speak with Mr. Visconti, the MTO Ambassador.
