—I imagine the XF represents a new challenge for Jaguar. When a traditional brand embarks on such a transformation, what path leads to success?

In reality, there's a high probability that a brand cannot survive long by merely maintaining its traditional style.

—That's surprising. Don't most people cherish tradition?

When trying to preserve tradition, many companies attempt to wrap new functions and layouts in an old style. However, this results in a brand that is merely a shell. They are likely held back by the dilemma of needing the latest features to compete, yet being bound by brand tradition.
So, how can an old brand survive? The key is to keep the underlying structure traditional while boldly modernizing the exterior.

—Are you saying to abandon the old image entirely in terms of appearance? If so, wouldn't many people no longer recognize it as a traditional brand?

—Thinking back, was the Audi TT the turning point?

For Jaguar, there must be aspects of its traditional philosophy that are still relevant today. Particularly in areas where its technical prowess is conveyed to the driver, such as the snug cockpit layout, the silky engine feel, and the delicate operability, it possesses a wonderful heritage. By leveraging such a design philosophy, they could introduce a completely new styling.

—That's a refreshingly bold opinion.

Despite over a century of automotive history, the fundamental elements that make a car's design beautiful haven't really changed that much. In a design sketch, the position and size of the wheels are crucial. The wheelbase is approximately four times the diameter of the wheels. This is largely determined by functional balance; it's neither 1:5 nor 1:3.
Cars are decided upon at these fundamental levels. The overall layout is determined by the design philosophy, which then dictates the car's stance. By applying a style that enhances this, the car's presence becomes more defined.