Breaking Down Conventional Makeup Ideas for Each Individual

CHICO SHIGETAHayasaka declared, "With this product, I'm going to change Japanese women's base makeup." I've also personally experienced how using the two shades of UV Skin Perfection and UV Skin Protection for shading (to create facial contours) and highlighting can easily make the face appear more sculpted.

Kazuko HayasakaThe basic principle of shading involves creating contours with two foundation shades. However, using powder as was common in the 90s looks unnatural today. SHIGETA's UV Skin Perfection, being a BB cream, blends seamlessly for natural shading and offers a sophisticated facial slimming effect. The fact that it's "organic, a BB cream, and comes in two shades" is revolutionary, and it's because I wanted to create darker tones.

CHICOThe amount of pigment was also a challenge. With regular foundations, the color blends with the natural skin tone to appear natural, but this time, we aimed for a finish where "the pigment, skin's radiance, and the user's natural skin tone mix to create beauty."

HayasakaWhen you use it, you'll truly feel like "light is emanating from beneath your foundation," and you'll notice a change in your skin's texture. I want this product to break down the "conventional ideas" of makeup using powder, pink-toned illusions, or selecting lighter shades.

With Glow, Point Makeup Is All You Need

HayasakaAlso, nowadays, even office workers tend to dress more casually, so a matte, powdery skin finish is no longer suitable. However, making the skin look beautifully dressed down is very difficult.

CHICOThat's why, with enough glow, point makeup is sufficient. "Glow conceals seven flaws." Previously, it was all about having fair skin...

HayasakaCurrently, everyone is eager to learn how to create a "fresh base," and the launch of these UV products coincided perfectly with this rising demand.

CHICOI believe everyone is now ready to ditch the powder. These two products can be layered beautifully, making them very easy to use. The more we talk about them, the more you'll realize how functional they are.

HayasakaCHICO fulfilled everything I asked for. Organic, sun protection, and skincare benefits all in one!

2015: Hayasaka and CHICO Revolutionize Base Makeup!

CHICOI'm truly proud that we were able to create this BB cream with SPF 32 PA+++, using this texture while minimizing the burden on the skin!

HayasakaIt's easy to forget, but try applying it not just to your face but also to your décolletage. The décolletage acts like a reflector, enhancing your facial features.

CHICOAloe vera is listed first in the ingredient list, and it's genuinely included in substantial amounts, so it won't dry out your skin. It's also recommended for use in air-conditioned rooms during this season.

HayasakaA woman's impression can change with just one aspect of her skin's radiance. It pairs beautifully with foundation, and when applied, it subtly erases imperfections, imparts a beautiful glow, and provides a soft-focus effect, so please give it a try. It would be wonderful if people said, 'This year, Hayasaka and CHICO changed base makeup.'

CHICOThis is truly a masterpiece from both of us. We've also kept the price reasonable, so please try using all three products effectively.

UV Skin Perfection
With SPF 32 PA+++, it cuts UV rays using only mineral UV filters that are gentle on the skin and the environment. Mineral pearl particles enhance the skin's radiance while effectively covering pores. It controls skin tone, adheres perfectly to the skin, evens out surface texture, and contains the blend oil RED+ for moisturizing, antioxidant, and protective benefits. To use: apply the light beige shade from the center of the face outwards with your fingertips, then apply the medium beige along the jawline to create contour and a more sculpted, beautiful finish. Finally, press your palms against your neck to blend it lightly.

Price | ¥3,348 each [25mL]
Colors | 01 Light Beige · 02 Medium Beige

UV Skin Protection
With SPF 25 PA+++, it cuts UV rays using only mineral UV filters that are gentle on the skin and the environment. This clear (colorless) type can be used on both face and body, and its mineral pearl particles impart a beautiful radiance to the skin. Applying it to the décolletage enhances radiance and further brightens the face tone. It can also be used as a luminizer applied after makeup around the eyes. It adheres perfectly to the skin, evens out surface texture, and can be used as a makeup base, containing the blend oil RED+ for moisturizing, antioxidant, and protective benefits.

Kazuko Hayasaka
A makeup artist. After three years as a nurse, she studied makeup for one year at sashu.w.3260.studio. In 1998, she apprenticed under makeup artist Ms. YUKI and became independent the following year. Last November, she published the book "YOU ARE SO BEAUTIFUL - Meet Your Best Self in 7 Days -" (Kaelum).

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