After finishing one bottle, my skin tone changed this much!

I often get asked, 'I don't know which whitening serum to choose.' But honestly, I think it's better not to focus so much on individual spots, like 'blemish, blemish!'

This is based on information I gathered during a past interview: the maximum distance at which humans interact with each other is about 'one arm's length.' For example, when you're in a meeting for work, you're basically across a table, and extremely speaking, you don't stand so close that your breath reaches the other person (unless it's a crowded elevator, etc.). So, the face others see of you is about the distance you'd see in a hand mirror held at arm's length. If you actually try it, you'll notice that at arm's length, small blemishes are almost invisible, aren't they?

So, the key isn't to obsess over spots, but to care for the overall impression of your face – the 'surface.' Regarding the 'SK-II Cellumination Essence,' after using one bottle, I must say, I feel I've become much more sophisticated. The biggest change I noticed was with foundation colors. At the beginning of the year, I received foundations from various brands launching this spring and tried them all, but some felt 'too white!' for my skin. However, recently, those same 'too white' foundations now match perfectly. Conversely, colors that were a perfect match in January now look 'too dark!' This, I believe, is proof that my skin tone has become brighter.

It has such absorption power, you might wonder if it's a 'preparatory serum'?

The secret lies in its three functions that enhance whitening. First, it suppresses excessive melanin production. Second, it prevents proteins from binding with sugar, which can make the skin appear hard and yellow. And third, it plumps the skin with moisture, preventing the creation of unwanted shadows. By exerting these functions, the skin is said to appear brighter as it reflects light. Even without makeup, I'm surprised to see my skin tone has reached the level of my chest, which is unaffected by tanning.

And what I love is its pleasant texture. It feels rich when you first dispense it, and it's incredibly smooth. It then melts into the skin, leaving it feeling silky. I use it after my toner, and I'm impressed by how well subsequent products blend in. It has such absorption power, you might wonder if it's a 'preparatory serum'? Lately, I often feel dryness during the day, so in the morning, I finish with a rich cream. But after using 'SK-II Cellumination Essence,' it sets my skin without any stickiness. It leaves my skin feeling smooth and is very easy to use. As we head into summer with increasing UV rays, I'll definitely be repurchasing! It's not just about whiteness and translucency; it's the feeling of increased skin density and improved quality. I also notice a natural radiance, which makes me very happy!

A word from my hometown (Tosa dialect)!
It's rich, but it absorbs right into the skin and feels nice because it makes it smooth. After using one bottle, my face became so much brighter, I was really surprised. But then, I had the trouble of having to change my foundation color (laughs).

Awarded for: Smooth, fair skin with enhanced translucency for an 'aura whitening' complexion!
*****

< Whitening Serum >
Cellumination Essence
< Quasi-drug >
Suggested Retail Price: ¥15,750 (as researched by editorial department)
Volume: 30mL
This is 'aura whitening' – a higher level of whitening that emits a divine aura brighter than white. With a holistic approach that quickly reaches and simultaneously addresses spots, uneven tone, and dullness, it polishes the entire skin into an aura whitening complexion. On April 21st, the whitening serum lotion 'Cellumination Deep Surge' will also be newly released. 'Cellumination Essence' is also available in a 50mL size (¥22,575).

Max Factor
0120-021325
http://www.sk-ii.jp/
Next time (released May 20th), we will introduce La Mer's 'The RG Serum.'