For Organic Enthusiasts and Efficacy Seekers Alike: Start Your UV Protection Journey | Feature
BEAUTY / FEATURES
April 30, 2015

For Organic Enthusiasts and Efficacy Seekers Alike: Start Your UV Protection Journey | Feature


For Organic & Natural Enthusiasts and Performance Seekers Alike


It's Time to Embrace UV Care


As the sunlight grows stronger each day, it's time to begin serious UV protection. Among the ever-evolving UV care cosmetics, we focus on BB and CC creams with high tinting effects. These single products not only offer UV protection but also naturally cover uneven skin tone and pores. We also highlight UV care items from unisex organic and natural cosmetic brands. Achieve simple yet effective UV care with these excellent cosmetics.

Photographs by KIDA YusukeText by ENOMOTO Kozue (OPENERS)Edited by IKEGAMI Hiroko (OPENERS)




UV Cosmetics Feature

UV x BB & CC Creams: Innovation Never Stops


This year's BB and CC creams go beyond their original color-correcting effects. They now protect skin from external environmental factors like long-wave UVA and air pollution, and some even offer serum-like benefits, making them truly all-in-one solutions. On days off or when opting for natural makeup, these alone are sufficient. They even out skin tone, correct unevenness, maintain radiance and moisture, and provide a simple, quick, and beautiful finish. With BB and CC creams that even out skin tone and provide UV protection in one step, you can achieve smart and easy UV care.


See the lineup here →



UV Cosmetics Feature

Organic & Natural UV Care for the Discerning


UV items from organic and natural cosmetic brands, crafted with carefully selected ingredients. While natural cosmetics were once thought to lack efficacy or desirable texture, a growing number of products now offer both robust protection and a gentle feel. Some brands offer a range of products for different needs, such as UV creams for the face, hair sprays, and lip balms, allowing you to choose based on SPF level and occasion. The pleasant natural aromas are popular not only with women but also with men, making UV care a shared ritual with your partner.


See the lineup here →

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