Key Makeup Points for Spring/Summer

First, there's a common thread across all brands: the hairstyle is intentionally unkempt. The prevailing style eschews any trace of styling techniques like neat arrangements or curling. By adopting this effortless hair, sheer fabrics, bright colors, and oversized silhouettes gain a sense of 'lived-in' realism.

For makeup, while each brand differs, the trend is towards a single focal point—be it the eyes, brows, or lips. However, the base makeup across all brands emphasizes 'reality skin.' This means a complexion that looks as if foundation hasn't been applied, achieving a natural dewiness, radiance, and translucency. This approach to skin is not just for this season; it has become a standard.

What's Needed to Create "Reality Skin"

This shift in base makeup trends over the past few years—whether driven by fashion, cosmetics, or evolving consumer awareness—has led cosmetic brands to continuously release foundations, primers, and highlighters characterized by their translucency and radiance.

However, there's one issue.November 2017 SeriesAs I mentioned in my November 2017 column, while 'reality' is the prevailing trend, mature skin has its own set of concerns, unlike the teenage models on the runway. Natural skin moisture diminishes with age, and areas needing coverage tend to increase.

Furthermore, it can be difficult and bothersome for adults to completely abandon their familiar makeup routines for the latest trends. This leads to common frustrations like, 'I bought a dewy foundation, but my usual powder made the dewiness disappear!' or 'Covering blemishes resulted in an unnaturally matte patch.'

Discouraged by such failures, or finding it too much trouble to choose new products, many women revert to the makeup styles dominant a few years ago—products that offer full coverage in one application and long-lasting wear, resulting in a matte, heavier finish.

However, when it comes to base makeup, opting for the recent 'reality skin' approach, with its dewy and radiant finish, is undeniably more advantageous. Simply updating your base makeup can instantly create a fresh and vibrant impression.

An Unprecedented Lineup!

A highly anticipated product, designed for mature women (and of course, younger women too!), will be released by LUNASOL on February 23rd (Friday). This collection features a comprehensive range of products, from skincare to base makeup, all designed to achieve a "watery dewy skin" finish—a product lineup that is remarkably novel.

• "Oil in Solution" (2 types), the base liquid for "watery dewy skin."

• "Positive Solution," a serum that provides the moisturizing power of a cream and a transparent film, creating smooth, firm, and radiant skin.

• "Watery Primer," a makeup base with an exquisite balance of oils and pearls.

• And "Glowing Watery Oil Liquid" (5 shades), a liquid foundation that creates a finish of skin brimming with "water" from within, remaining exceptionally light and airy.

• "Seamless Concealing Compact," a concealer that covers specific areas without compromising the achieved "watery dewy skin."

• The finishing touch, "Airy Lucent Powder" (2 types), a loose powder that maintains the skin's dewiness with a moist, ultra-thin film.

• Additionally, "Radiant Stick," a highlighter to further enhance the "watery dewy skin" effect.

• And "Contouring Stick," a stick-type shade color for creating natural contours.

• "Foundation Brush" for applying foundation evenly and smoothly.

Achieve Ultimate "Watery Dewy Skin" Simply by Following the Steps

A complete base line, all geared towards achieving the ultimate "watery dewy skin," seems to be a first. With such a cohesive range, there's no need to agonize over combining skincare from one brand, a primer from another, and foundation from yet another. Simply applying the products in sequence effortlessly creates the modern, dewy complexion. This is incredibly convenient and can be considered a line developed from the perspective of the everyday consumer.

Let's embrace a fresh impression with "watery dewy skin" that perfectly complements this spring and summer's fashion!

• Series | Michiko Fujiwara TOP