KAI, a blade manufacturer with over a century of history and craftsmanship, introduces 'AUGER,' a new brand of premium grooming tools, launching on Tuesday, March 1, 2022. The lineup features nine products, including razors, nail clippers, and scissors, all unified by a stylish, black-based design.

The new brand, 'AUGER,' was born from KAI's expertise in blades, aiming to enrich and elevate the time spent on personal grooming.

The collection features nine grooming items in a stylish black design, bringing order and elegance to cluttered vanities. Developed by KAI, a specialist in a wide range of tools from razors to nail clippers and scissors, these high-performance, high-quality items are a testament to their expertise.

AUGER® System Razor, featuring KAI's highest-spec blade
. With its 3D pivoting head, it easily handles against-the-grain shaving, conforming naturally to the contours of the skin around the neck and under the chin for a smooth shave, gentle on the skin, and allowing for a comfortable, close shave.

The 'AUGER® Nail Clipper M Revolver' allows for cutting even hard nails with minimal force, thanks to its unique rotating lever. This design places the cutting point closer to the finger, transmitting force more effectively for easier cutting compared to conventional clippers. The 'AUGER® Nail Clipper M Standard' features a curved blade that naturally fits the nail shape.

Also available are a nail file for shaping, two types of scissors, and tweezers. These high-quality tools, combining functionality and ease of use, are made possible by KAI's over 100 years of experience as a blade manufacturer.

As a new season approaches, 'AUGER' offers the perfect tools to refresh both body and mind through grooming.