CHANEL Launches Asia-Exclusive Mascara

CHANEL
A Special Item Developed Through Research on Asian Women's Eyes

CHANEL Launches Limited Edition Mascara for Asia

CHANEL is releasing its first-ever mascara specifically for Asian women, "SUBLIME DE CHANEL WATERPROOF," on Friday, June 4th.

Text by OPENERS
Photo by JAMANDFIX

Achieve an Intelligent and Sophisticated Gaze!

Developed uniquely by CHANEL for Asian women, this mascara considers the high-humidity climate. Its key feature is delivering three effects in one: extension, curl-up, and waterproof. First, cellulose microfibers adhere to the entire surface of the lashes like extensions, lengthening and thinning them for a long-lash effect. Next, vinyl polymers with film-forming properties curl straight or short lashes, a common concern for Asian women. Finally, latex polymers provide a waterproof effect that resists smudging from humidity and sweat. The brush is CHANEL's proprietary "Bi-Injection Stretch Brush." This patented brush, with alternating combs and fibers of the same material, grips each delicate, downward-pointing lash from root to tip.

CHANEL's imagined ideal for Japanese women's eyes is an "intelligent and sophisticated gaze." This mascara, which creates nuance and leaves a beautiful impression from profile, is truly an item for achieving sublime beauty.