HELENA RUBINSTEIN: The P.C. series, designed to combat "City Syndrome," welcomes a new addition.

HELENA RUBINSTEIN

Introducing the P.C. Night Re-Herb serum and P.C. Compact powder foundation

New additions to the P.C. series, designed to combat "City Syndrome"

From the "P.C. Series," which harnesses the power of two resilient plants to help skin achieve its best performance, come a new night serum and powder foundation, launching on Friday, February 20th. The serum, "P.C. Night Re-Herb," features the brand's highest concentration to date of plant stem cells.

Text by TAN Miho (OPENERS)

Control DNA signals to achieve your skin's ultimate potential

In today's world, many women carry the stress of daily pressures and air pollution to bed, disrupting their sleep patterns and quality. HELENA RUBINSTEIN's "POWERCELL" series, known by its abbreviation "P.C.," is emerging as a messianic solution for these women, who suffer from "city syndrome" and whose skin cycles are not functioning optimally due to modern-day challenges.

The key ingredients in this series are the stem cells of two plants that exhibit remarkable resilience in harsh environments. These plants are "Oceanic Crystal," an ancient species that thrives even in highly saline soil, and "Sea Holly," a plant known for its ability to survive in deserts and is even being studied by NASA as a potential future energy source.

These two power plants not only directly enhance the "calming," "repair and regeneration," and "barrier function strengthening" processes that occur during the night, but also control various DNA signals and activate information transmission matching.

In essence, by targeting DNA signals regardless of external circumstances, they guide the skin's cycle back to its natural, optimal state.

The power of two power plants is amplified to the brand's highest level ever

The latest addition to this series, a steadfast ally for women battling the effects of "city syndrome," is the "P.C. Night Re-Herb" serum, launching on February 20th. It boasts the brand's highest concentration of these plant stem cells, along with the calming extract of White Willow Bark. This exquisite serum is designed to ensure that "regardless of when you fall asleep, your skin can proceed to the 'repair and regeneration' phase."

One of the product's appealing features is that you don't need to worry about when to use it. Simply apply it as the very last step before bed, at any time. Smooth the rich, silky serum onto your skin after your usual routine, and it will instantly absorb, working to deeply infuse your skin with the benefits of your preceding skincare steps. Therefore, you need not worry about compatibility with your current skincare or whether it can be layered with other serums you may already be using.

Even if you typically finish your nighttime skincare with a rich cream, apply this serum afterward. Only then will your skin's natural cycle awaken.

A powder foundation that offers the hydration and smoothness of a serum

The "P.C. Compact," a powder version of the groundbreaking 2012 serum foundation "P.C. Foundation," which contains the stem cells of "P.C. Serum" equivalent to one bottle, will also be newly released on the same day.

This new product features the stem cells of "Oceanic Crystal" and "Sea Holly," the key plants in the series, blended in the same ratio as the "P.C. Serum." It delivers a dewy, moist finish that mimics bare skin after serum application, while also offering excellent coverage.

A blend of ultra-thin plate-shaped powders and four types of spherical powders, meticulously formulated, creates a uniform and soft finish on the skin's surface.

A single, effortless application bestows a captivating translucency and a smooth skin texture.