Kendall Jenner, who rose to fame on a popular American reality show and climbed the ladder of success as a model with her charming face and exceptional style. She made her fashion week debut in the Fall/Winter 2014 shows and soon after debuted in haute couture. Since then, she has appeared in shows for top designers and is recognized as a new icon in the fashion world with a large following on social media platforms like Instagram, Twitter, and Facebook.

She has been chosen for the campaign for Estée Lauder's new mascara base, "Little Black Primer™," and a film shot in monochrome has been produced. Her appearance walking the catwalk in form-fitting pants is the kind of image any woman would aspire to. Her eyes, occasionally shown in close-up, are framed by jet-black lashes, further emphasizing her powerful gaze.



The "Little Black Primer™" is a three-in-one item that functions as a mascara base, top coat, and tint mascara. It can be used as a standalone mascara, but it also works as a base when paired with your existing mascara, or as a top coat to add a waterproof coating effect.