Introducing the New Envy Lipstick: Lasting Color and Moisture | ESTÉE LAUDER

ESTÉE LAUDER

For lips that are even more lustrous and vividly colored with envy.

Introducing the "Pure Color Envy Lipstick" with lasting color and moisture, available in 16 shades.

Following the "Pure Color Envy Shine Lipstick" launched a year ago, the "Pure Color Envy Lipstick" will be released by Estée Lauder on February 13th (Friday). Achieve lips that command envy with this lipstick that delivers rich color and abundant moisture. Also, pay attention to the chic video featuring Carolyn Murphy, who has been an ambassador for Estée Lauder for many years.

Text by HAMADA Masaru (OPENERS)

16 shades designed to flatter Asian complexions

The new "Pure Color Envy Lipstick" follows last year's "Pure Color Envy Shine Lipstick," which was praised for its smooth application and glossy finish. Its formula, featuring hyaluronic acid, enhances the lips' natural moisture-retaining capabilities and locks in hydration, resulting in rich color and a dewy finish that lasts longer. The range includes 16 shades, such as nude beige, mahogany, and coral, specifically chosen to complement Asian skin tones.

A hybrid lipstick with beautiful color and moisture that lasts for hours.

With "Multi-Facet Pigments," a single application delivers fresh color that lasts for up to six hours. Furthermore, Estée Lauder's proprietary technology enhances the lips' natural moisture-retention function, sealing in hydration.

The packaging is inspired by modern architecture, exuding strength while simultaneously conveying a feminine charm. It utilizes the brand's signature navy and gold colors, with gold plates on both ends of the case and gold accents inside, embodying the brand's vibrant and modern identity. The magnetic cap ensures a satisfyingly precise closure.