Formulated with New Ingredients to Energize Every Corner of the Skin

Launched in 2008, the jet-black skincare line "Soin Noir" is GIVENCHY's ultimate premium anti-aging range, also known as "enigmatic skincare." It features extracts from two types of algae, which exhibit remarkable vitality in the harsh conditions of the deep sea since ancient times. The striking jet-black hue, its transformation to transparency on the skin, and the plump, smooth texture the next morning have captivated countless women as if by magic.

On February 6th, the serum from this captivating line evolves further under the name "Soin Noir Serum EX."

The key feature of the new treatment serum, "Soin Noir Serum EX," is its abundant formulation of ingredients that protect the skin from oxidation. The exclusive ingredient "Alaria Esculenta Extract," selected specifically for this serum, is derived from algae that endure the rough waves in the deep North Atlantic. Its tenacious life force, thriving in extreme environments, energizes every part of the skin while neutralizing excess oxygen to inhibit skin oxidation.

Furthermore, the exceptional efficacy of the original "Soin Noir Serum"—enhancing skin regeneration and supporting its defense functions—remains. In fact, the "Golden Black Concentrate," an ingredient that promotes anti-aging, is now incorporated at an even higher concentration.

The texture is smooth and velvety. The subtly shimmering, jet-black serum glides onto the skin with a rich, luxurious feel, transforming to transparency as it absorbs.

Even if winter's cold and dryness reveal signs of aging, this "evolved black vitality" offers reassurance.

It will be available for pre-sale starting January 28th (Wed.) at Seibu Ikebukuro Main Store and February 4th (Wed.) at Hankyu Umeda Main Store.

Soin Noir Serum EX
Volume | 30mL
Price | ¥47,000 (excluding tax)

Parfums Givenchy [LVMH Fragrance Brands]
Tel. 03-3264-3941 http://www.parfumsgivenchy.jp/