RMK: The 2015 Spring/Summer Collection, "VINTAGE SWEETS."
BEAUTY / NEWS
January 23, 2015

RMK: The 2015 Spring/Summer Collection, "VINTAGE SWEETS."


RMK
The full lineup of makeup's happy charm!


2015 Spring/Summer Collection "VINTAGE SWEETS"


For Spring 2015, RMK delivers a sweet, nostalgic world of vintage, as if you've wandered into a picture book.Candy-like pastel colors create a sweet & elegant look with the 2015 Spring/Summer Collection "VINTAGE SWEETS," released on January 16th.

Text by KAJII Makoto (OPENERS)





Sweet color play, permitted only for adults


This spring's makeup, as proposed by RMK, is "VINTAGE SWEETS"—a blend of nostalgia and newness. It's brimming with the happy charm of makeup.

The "RMK Sweet Sugar Eyes" eyeshadow, with its cute candy-like stripes, creates a spring-like sheer color and a sparkling accent when you swirl the two shades together with a brush and apply them to your lids. The light yet skin-adhering smoky tones create a sophisticated gaze. Available in five shades (limited edition): soft pink beige, modern gray, cool blue, bright yellow gold, and natural brown.




The "RMK W Color Mascara SS" (limited edition, five shades total) is a double-ended color mascara where you apply different colors to your upper and lower lashes. The chic color for upper lashes offers volume, while the brighter color for lower lashes, easy to apply even to short, fine lashes, is set in one tube. The new two-color balance and matching create an alluring gaze with a touch of adult playfulness. Also, look out for the limited edition packaging with a gold nuance, designed to match the "VINTAGE SWEETS" collection.

Candy colors that make you excited just by holding them!



The "RMK Vintage Candy Cheeks" blush, with its candy pattern, blends two dome-shaped colors to add natural flush and radiance for a finish that melts into the skin. Available in four shades (limited edition): a soft, lovely pink; a sophisticated rose that can also be used as a highlighter; a red rose with a hint of spice; and a mocha brown with a bronzing effect.


RMK | 2015 Spring/Summer Collection




The "RMK Vintage Drop Gloss" lip gloss, like sweets, comes in four limited edition shades with scents of rose, maple syrup, cassis, and butterscotch, allowing you to choose based on your mood. By blending the three candy stripes, the colors gently melt together, giving your lips a soft radiance and a meltingly smooth finish, making them look pure and delicious.

Additionally, the RMK Vintage Sweets Face Color (2 limited edition shades), RMK Nail Color EX (5 new limited edition shades), RMK Nail Art Liner (2 new limited edition shades), RMK Ingenious Powder Eyes N (2 new shades), and RMK Ingenious Powder Cheeks N (2 new shades) were also released simultaneously.




Makeup Event to be held at Isetan Shinjuku from February 18th (Wed.)



RMK is collaborating for the first time with artist Bradley Theodore, who embodies the spirit of N.Y. today. The RMK × Bradley Theodore "STREET ESSENCE" limited collection for Mitsukoshi Isetan Group, primarily at Isetan Shinjuku, will be available for pre-sale at Isetan Shinjuku starting February 18th (Wed.).

The makeup event at Isetan Shinjuku, themed "STREET ESSENCE," will feature makeup shows by Creative Director KAORI and exclusive makeup artists, a talk show with guest model Kozue Akimoto, and live painting by Bradley, who will be visiting Japan.

Details of the event will be posted on the RMK Official Website starting January 20th (Tues.), so be sure to check it out!

RMK Division
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