From the aging care brand ASTALIFT comes the highly anticipated hair care line, "Scalp Focus." Launching September 24 (Wednesday). For women, hair is often a symbol of beauty. ASTALIFT, which has specialized in skin science until now, believes that to achieve beautiful hair, it is crucial to deliver only what the scalp and hair need – to achieve "penetration." They have developed proprietary ingredients for skincare. "Nano Glycyrrhetinic Acid," which disperses glycyrrhetinic acid, an active ingredient that conditions the scalp environment, at a high concentration and enhances its penetration into pores, is incorporated into the entire lineup. In particular, the leave-in essence contains the highest concentration within the series, strengthening its ability to lead to a healthy scalp. Furthermore, the shampoo and conditioner are formulated with "Human-Type Nano Hair Ceramide." This replenishes hair internally with human-type hair ceramides, which decrease with age, imparting firmness and body for a voluminous, bouncy finish. The shampoo uses mild amino acid-based cleansing agents. Both the shampoo and conditioner are non-silicone yet achieve a smooth, manageable texture without stiffness. The sophisticated herbal floral fragrance is also highly refined, offering a relaxing aroma for both mind and body.

ASTALIFT Scalp Focus Essence [150mL] ¥5,700, Scalp Focus Shampoo [360mL] ¥2,000, Scalp Focus Conditioner [360mL] ¥2,000 (all prices excluding tax)

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