To celebrate the brand's 20th anniversary, a lipstick that delivers intense color in a single swipe has been created. Launching September 12 (Friday). NARS began its history with 12 lipsticks that left a vivid impression. And this year, its 20th anniversary, a collection arrives to create a new legend. The "Audacious Lipstick" features a revolutionary purity of color and texture, with an astonishingly captivating touch. It delivers intense color in one stroke, achieving a plump, smooth, soft matte finish. The lipstick, designed with meticulous attention to detail—from its magnetic closure in a matte black metallic case to the debossed NARS logo on the body—is a masterpiece, as are its shades. Available in 30 shades, each named after women who inspired François Nars (Founder & Creative Director of NARS). The face of the collection is acclaimed actress Charlotte Rampling. Her individuality, bold style, and innate elegance are, according to François, "so very NARS."

NARS Audacious Lipstick, 30 shades, ¥3,600 (excluding tax), NARS JAPAN, 0120-356-686, www.narsjapan.com