From Fujifilm's total anti-aging care brand, ASTALIFT, comes a new base makeup series that creates translucent, sakura-aura skin. Launching September 1st. Foundation must offer both coverage and translucency. To achieve this, Fujifilm focused on the cherry blossom, a symbol of beauty for many. Through proprietary research, they discovered commonalities in the light characteristics of cherry blossom petals and beautiful skin. This led to the development of "ASTALIFT Lighting Perfection," formulated with the unique "Sakura Aura" powder. Sakura Aura recreates the light properties of cherry blossoms on the skin. Its mechanism involves skillfully controlling red light, which enhances skin's appearance. By effectively transmitting and reflecting red light, it beautifies the skin, covering blemishes, uneven tone, and texture while imparting a translucent finish. The lineup includes the powder foundation "Long Keep Pact UV," the liquid foundation "Moist Pure Liquid UV," and the "Pressed Powder" for a bright finish with fine particles.

ASTALIFT Lighting Perfection Long Keep Pact UV SPF20 PA++ Refill, 6 shades, ¥3700; Moist Pure Liquid UV SPF25 PA++ 6 shades, ¥4200 (with sponge); Pressed Powder SPF18 PA++ Refill, 1 shade, ¥3500 (all prices excluding tax)
Fujifilm Healthcare Laboratory 0120-596-221 http://h.fujifilm.jp