A Scent That Expresses a Special Place for the Brand

Fifty years after its founding, in 2011, the bold challenge to express this historically rich location through fragrance began with the idea of creating a new style by looking back at the brand's roots and history. And this autumn, thanks to groundbreaking technology and the perseverance of several visionaries, a series that perfectly embodies the essence and spirit of 34 Boulevard Saint-Germain has been born.

The "34" collection is characterized by its wide variety of items. In addition to the "Essences Insensées" perfume and three scented candles, the brand is also introducing its first-ever object series, "Le Bazar du 34." This includes a wide lineup ranging from candle holders and home fragrance diffusers in the brand's signature oval and bird shapes, to stationery created from the perspective of the young stationery brand "Papier Tigre." While the items are diverse, they all express the brand's unique and creative lifestyle.



The "34" collection will be available starting September 1st (Monday) at select stores, including the diptyque Aoyama store. "Le Bazar du 34" will be available exclusively at the diptyque Aoyama store from September 1st (Monday). This collection will continue to evolve, introducing new objects and fragrances, carrying forward the spirit of "bazaar" deeply rooted in the brand's history, cherished by its founders.

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