BEAUTY /
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April 2, 2015
Chloé | New Fragrance "Love Story" Launches in September
Chloé
New Fragrance "Love Story" Arrives in September
Chloé introduces "Chloé Love Story," a new fragrance inspired by the free-spirited woman who lives for love. Following an initial limited release on September 3rd (Wednesday), it will be available nationwide from September 10th (Wednesday).
Text by KUROMIYA Yuzu
A Scent Evoking a Modern Tale of Seduction
The theme for this new fragrance is a love story unfolding on Paris's Pont des Arts bridge, renowned as a lovers' landmark. In the campaign visuals, French actress Clémence Poésy embodies the free-spirited "Chloé Woman."
Sensual notes of fresh neroli and orange blossom are complemented by the blissful Madagascar jasmine, adding a feminine touch, while cedarwood leaves a soft, skin-like trail. The bottle design is inspired by the padlocks on the Pont des Arts, where lovers pledge eternal devotion.
The padlock, a symbol of love, adorns the top, while the pleated glass bottle, reminiscent of a precious jewel, further enhances its feminine allure. A ribbon tied casually to the side expresses Chloé's modern and sophisticated attitude.
In addition to the Eau de Parfum, the collection includes a shower gel and body lotion. Following an initial limited release on September 3rd (Wednesday), it will be available nationwide from September 10th (Wednesday).
Chloé Love Story Series
Chloé Love Story Eau de Parfum
Price | 30mL ¥7,900 (excl. tax), 50mL ¥10,500, 75mL ¥13,500 (excl. tax)
Chloé Love Story Shower Gel
Price | 200mL ¥5,600 (excl. tax)
Chloé Love Story Body Lotion
Price | 200mL ¥6,600 (excl. tax)
Coty Prestige Japan Inc.
Tel. 03-5413-1062