POLA MUSEUM ANNEX | APEX EXHIBITION: "The Nine Truths of Cosmetics" exhibition
POLA MUSEUM ANNEX｜POLA MUSEUM ANNEX
An exhibition linked to POLA's personalized skincare brand, "APEX."
APEX EXHIBITION: The "9 Truths" of Cosmetics Exhibition Opens
An exhibition linked to "APEX," POLA's personalized skincare brand that continues to evolve with cutting-edge technology, titled APEX EXHIBITION: The "9 Truths" of Cosmetics, will be held at POLA MUSEUM ANNEX in Ginza from Saturday, July 26th to Sunday, August 17th.
Text by KAJII Makoto (OPENERS)
Let's Find a Shortcut to Beauty!
To make every woman beautiful by providing personalized care for each individual's skin.—This was the aspiration of researchers when "APEX" was born in 1989. The vast amount of skin analysis data, approximately 14.5 million cases collected over 25 years since its debut (as of January 2014), is not only utilized as fundamental data for skin research but also for cosmetic development.
The APEX EXHIBITION: The "9 Truths" of Cosmetics exhibition, held this time, is linked to the reborn APEX, which was launched with a fresh new look on July 4th. The new APEX proposes skincare tailored to your skin based on a skin check, offering 2.56 million possible skincare combinations and 3,600 makeup options.
From the unique perspective of APEX, which understands Japanese women's skin better than anyone, this exhibition unravels the "9 Truths" related to cosmetics and skin, using "numbers" as the keyword. It's a chance to re-examine your assumptions and misconceptions about choosing cosmetics and your own skin!
APEX EXHIBITION: The "9 Truths" of Cosmetics
Period: Saturday, July 26th – Sunday, August 17th
*Open daily during the exhibition period
Venue: POLA MUSEUM ANNEX
3F, POLA Ginza Bldg., 1-7-7 Ginza, Chuo-ku, Tokyo
Tel. 03-5777-8600 (Hello Dial)
Opening Hours: 11:00 – 20:00 (Last admission 19:30)
Admission: Free
http://www.po-holdings.co.jp/m-annex/
APEX
http://www.pola.co.jp/skincheck/