Shu Uemura introduces a new volume and curl-up mascara that creates feathery, upward-sweeping lashes. Launching June 19 (Thursday). The "Petal Lash Mascara" is a highly feminine mascara that glides on smoothly without clumping, lifting lashes from the root. The star is the sakura-pink brush, named the "Pink Blossom Applicator." Its unique shape, a combination of square and round bristles, is meticulously designed. The exquisite curve, tailored for Asian eyes, and the blend of various bristle lengths, expertly catch both short and long lashes, achieving truly separated, petal-like lashes. It offers volume and curl-up, is waterproof and long-lasting. Furthermore, it provides skincare benefits, caring for lashes while delivering a beautiful finish. The subtle cherry blossom scent is also delightful!

Petal Lash Mascara, 1 shade (Intense Black), ¥3,200 (excluding tax)
Shu Uemura Tel. 03-6911-8560 www.shuuemura.jp