THE GINZA | The Ginza Imperial Hotel Store Reopens After Renovation

THE GINZA

A daytime serum that protects skin from PM2.5 and other air pollutants is already creating a buzz!

THE GINZA Imperial Hotel Store Renews

Located in the underground arcade of the Imperial Hotel's main building, Japan's first, THE GINZA Imperial Hotel Store, which has continued for 30 years, has undergone a full renovation for the first time in seven years, reopening on May 19th. On May 21st, they will also release the "THE GINZA Hybrid Day Protector," a daytime serum that is gaining attention for "protecting skin from air pollutants."

Text by KAJII Makoto (OPENERS)Photographs by SUZUKI Shimpei

Skincare Solutions for Every Skin Type

The THE GINZA Imperial Hotel Store is marked by its interior, which effectively uses "cubes," the design icon of THE GINZA. With this renovation, a "Cotton Room" has been newly established, offering massages and packs.

In addition to offering the full lineup of the original skincare series "THE GINZA COSMETICS," they also carry Shiseido cosmetics and the "Serge Lutens" fragrance and makeup line, which is exclusively sold in Japan by THE GINZA.

Furthermore, due to its location in the hotel's underground arcade, they also handle men's grooming products, including "SHISEIDO MEN," which are popular among tourists and users of the arcade's barber shop.

The "Hybrid" Daytime Serum You Need Now

The daytime serum "THE GINZA Hybrid Day Protector," released on May 21st, is the first to adopt technology that isolates and protects the skin from harmful substances. It was developed in response to the increasing number of women sensitive to not only UV rays and dryness, but also air pollutants like PM2.5.

It contains "Protection TG," which works to "repel and prevent air pollutants from adhering to bare skin," and also "captures and neutralizes" any that do adhere. Its innovative triple-approach design protects the skin by defending against dryness, while the collagen complex care extract suppresses wrinkles and spots caused by UV rays, as well as dullness, and also provides serum benefits and acts as a primer to even skin tone.

With a light texture suitable for both men and women, it achieves a weightless, bare-skin feel as if nothing has been applied. It leads to translucent, bright, and beautiful skin.

Daytime Serum
THE GINZA Hybrid Day Protector
Price/Volume: ¥30,000 [30g] (excluding tax)
(SPF30・PA+++)
This daytime serum isolates and protects bare skin from UV rays, dryness, and invisible airborne pollutants that can harm the skin. It provides a light, bare-skin sensation as if nothing has been applied.

THE GINZA Imperial Hotel Store
1-1-1 Uchisaiwai-cho, Chiyoda-ku, Tokyo
Inside the Imperial Hotel Main Building Underground Arcade
Tel. 03-3503-7971
Business Hours: 10:00 - 19:00
www.theginza.co.jp