BEAUTY / NEWS
January 13, 2015

RMK | A new concept: "wearing light." A UV foundation that creates a fresh, dewy glow.


A New Concept: "Wearing Light." A UV Foundation for a Fresh, Dewy Glow



In March, RMK introduced a new base makeup line designed to create fresh, dewy skin. To surpass existing levels of translucency, RMK pursued even greater naturalness, arriving at a new concept for this spring: "wearing light." The "UV Powder Foundation" features two types of light-diffusing powders. The combination of glistening silver, which imparts a moist radiance, and white powder, which creates a soft glow, achieves a finish that makes the skin itself appear vibrant and luminous. It effectively blocks not only UV-B but also UV-A rays, which penetrate deep into the skin. Despite this, the finish is astonishingly natural. It is truly a comfortable UV powder foundation that adheres perfectly to the skin. The "Glow Stick" is a stick-type highlighter. Its subtly pink-toned, nude color blends seamlessly with the skin, and with a quick application as a finishing touch to your base makeup, it adds dimension and a sophisticated glow. Its palm-sized stick is also convenient for carrying on the go! It's a versatile product you can use anytime, anywhere. Additionally, popular sunscreens have been relaunched with enhanced functionality.

RMK UV Powder Foundation (Refill) All 9 Shades SPF30・PA+++ With Sponge ¥4,500, RMK Foundation Case ¥1,000, RMK Glow Stick ¥2,000, RMK UV Face Protector 50 [50g] SPF50+・PA++++ ¥3,000 (all prices exclude tax) (RMK Division 0120-988-271 www.rmkrmk.com)