Launching in March, a Japan-exclusive sunscreen from WELEDA. Edelweiss UV Protect is a sunscreen cream with a refreshing scent, made entirely from natural ingredients. Plant extracts such as edelweiss, pansy, and aloe vera moisturize the skin while caring for damage, protecting it from UV rays with SPF33 and PA++. Its fresh texture spreads smoothly and penetrates comfortably. The light finish, free from any feeling of pressure, is perfect for the entire body as well as a makeup base. Edelweiss, which grows in the harsh alpine regions at altitudes of 1,500 to 3,400 meters, is known for its resilience in extreme environments, concentrating immense, unknown power. It has been used in traditional folk medicine for centuries. Edelweiss UV Protect, packed with this rare flower extract, is truly a sunscreen you'll want to use every day. Its gentle feel makes it suitable for everyone, so it's also recommended for family use.

Edelweiss UV Protect SPF33・PA++ [50mL] ¥2,300 (excl. tax) (WELEDA Japan 0120-070-601 www.weleda.jp)