BEAUTY / NEWS
January 9, 2015

shu uemura | A long-awaited powder foundation arrives, balancing natural radiance with coverage.


Shu Uemura's Popular Foundation for Natural Glow and Coverage Now Available in Powder Form



A powder version has joined the popular foundation line that creates a refined, porcelain-like natural glow. It launches on February 7 (Friday). Born in 2013, "The Lightbulb Fluid Foundation" became a massive hit for its high coverage while achieving a natural radiance. It quickly became a signature foundation for Shu Uemura. And now, the long-awaited powder foundation arrives. "The Lightbulb UV Compact Foundation" uses the series' signature formula to achieve a natural glow, something previously difficult with powder foundations. Furthermore, employing new technology, it offers controllable coverage that's perfect whether applied in a single layer or built up. In essence, it retains the ease of use of a powder foundation while delivering both a natural glow and coverage. There are absolutely no compromises! The tools are also noteworthy. The sponge, with its "double-sided" feature, is made of a soft material that feels like skin and a smooth surface akin to skin, proving its effectiveness once used. It allows for effortless creation of a clear, radiant complexion.

The Lightbulb UV Compact Foundation, available in 14 shades, ¥4935; Compact Case, ¥1365 (Shu Uemura, Tel. 03-6911-8560, www.shuuemua.jp)