IPSA introduces a powder foundation that prevents makeup breakdown and ensures lasting wear. Launching February 7th (Friday), the "Pure Protect Powder Compact EX" features the new proprietary "Long-Lasting Shield" technology. This innovative approach targets the causes of makeup failure—shine, creasing, fading, and dullness—by meticulously selecting specific ingredients, powders, and colorants for each concern. Furthermore, the formula enhances adherence; moisturizing ingredients like hyaluronic acid are blended with a complex to prevent fading, allowing this powder foundation to achieve a natural finish that adheres closely to the skin. The accompanying sponge is equally exceptional. With uniformly sized air bubbles on its surface, it ensures even pickup and application, preventing a heavy look and delivering the ideal finish whether applied in a single layer or built up. This foundation, which promises lasting translucency, is your ultimate ally. Get yours now to embrace the radiant season.

Pure Protect Powder Compact EX, available in 6 shades. SPF25・PA+++. ¥4,200; Case ¥1,575 (IPSA 0120-523-548 www.ipsa.co.jp)