AVEDA: A New Series to Solve Dry Hair Concerns with the Power of Plants
BEAUTY / NEWS
January 13, 2015

AVEDA: A New Series to Solve Dry Hair Concerns with the Power of Plants


New Series Arrives to Solve Dry Hair Woes with Plant Power




Launched in 2008, AVEDA's "Dry Remedy Series" has been popular for addressing the dryness and frizz that plague Japanese hair, which is said to be weaker and more prone to dryness than that of Westerners. Now, the entire line—including its formula, texture, packaging design, and aroma blend—has been revamped. A new rinse-free treatment oil, designed to guide hair toward even greater moisture, has been added, completing a four-item series. The new "Dry Remedy Series" will be released on January 1, 2014 (Wednesday).
The new "Dry Remedy Series Daily Moisturizing Oil" is a rinse-free treatment oil that leaves dry, brittle hair soft, and imparts a lustrous, moisture-rich shine. It features a blend of potent, naturally derived moisturizing ingredients, including buriti oil—extracted from the fruit of the buriti palm, known as the "tree of life," from Brazil—along with pomegranate-derived ingredients, organic sunflower-derived ingredients, and olive oil. It instantly replenishes moisture to the ends of the hair, significantly enhancing the finish and appearance of hairstyles.

Dry Remedy Series Moisturizing Shampoo [257g] ¥2,940
Dry Remedy Series Moisturizing Conditioner [197g] ¥2,940
Dry Remedy Series Moisturizing Treatment Masque [146g] ¥4,200
Dry Remedy Series Daily Moisturizing Oil [30mL] ¥3,360

AVEDA Tel. 03-5251-3541 (Customer Service) http://www.aveda.co.jp/