CHANEL | The “Luminous Matte” Lipstick, ROUGE ALLURE VELVET

CHANEL

A luminous matte finish for lips. The "Luminous Matte" lipstick.

Fine-grained luster and radiance: "ROUGE ALLURE VELVET"

In an era dominated by glossy textures, Chanel Makeup Creative Director Peter Philips has created a new generation of matte lipsticks. The "Luminous Matte" lipstick, "ROUGE ALLURE VELVET," which is creating a buzz for its radiant matte finish, is newly released on Friday, October 28th.

Text by OPENERS
Photo by CHANEL - Harald GOTTSCHALK

Discover the innovative one-click packaging!

This autumn's unmissable makeup keyword: "Luminous Matte." Rouge Allure Velvet, which highlights its unique matte feel and vibrant color payoff delivered by a supple, velvet-like texture, is a lipstick that brings an entirely new sense of comfort and finish.

Launching with eight shades in Japan, it offers a new way to enjoy lipstick. Together with its innovative packaging that evokes elegant and captivating gestures, it adds a fresh chapter to Chanel's signature elegance.

Lipstick
ROUGE ALLURE VELVET
Price | ¥4,095 each
Shade | #31 LA FURTIVE
#32 LA RAVISSANTE
#33 LA DISTINGUÉE
#34 LA RAFFINÉE
#35 L'ÉLÉGANTE
#36 LA CÂLINE
#37 L'EXUBÉRANTE
#38 LA FASCINANTE
After defining the lips with the "Le Crayon Lèvres" lip liner pencil, apply Rouge Allure Velvet using a lip brush. For a more casual finish, apply directly from the stick to the lips.

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