CHANEL | Launch of Three Base Makeup Items for Natural Skin

CHANEL
Infinitely Dewy, Infinitely Radiant

Base Makeup to Achieve Natural Skin

CHANEL introduces Vitalumière Aqua, a new foundation that achieves a luxuriously natural skin beyond nude, launching on October 8th (Friday).

Text by OPENERS
Photo by JAMANDFIX

Functionality, Comfort, Transparency, Elegance: All Achieved

Vitalumière Aqua, the new foundation from CHANEL, the "magician of light," crafted with optical technology, is a liquid type characterized by an unprecedented "lightness" and "natural feel" in CHANEL foundations. This is truly a highly anticipated item that is sure to meet the expectations of CHANEL fans who have been wishing for such a foundation.

The texture is a watery type rich in skincare ingredients. Formulated with brown seaweed extract, hyaluronic acid, and lotus water, which have high moisturizing effects, it provides a dewy feel, smooth application, and excellent fit. Furthermore, the three types of pigments—"RGB Pigment," "Soft Focus Pigment," and "Lasting Pigment"—developed using CHANEL's unique optical technology, create a skin with a high level of radiance that does not dull over time.

Vitalumière Aqua, with its high transparency that enhances the impression of bare skin, is available in eight shades, including colors developed specifically for Asian women. Additionally, the makeup base "Base Hydratante Lissante," exclusive to Asia, and the limited-edition face powder "Poudre Universelle Libre" will also be released simultaneously.