YVES SAINT LAURENT | New "Rouge Pur Couture" Lipstick in 18 Shades

YVES SAINT LAURENT
YVES SAINT LAURENT’s Red: The Color of a Heroine

Introducing 18 New Shades: "Rouge Pur Couture"

Red is the color of a universal message, asserting identity beyond rules and taboos. YVES SAINT LAURENT Beauté interprets this signature red through 18 shades derived from three core colors: red, fuchsia, and orange. To celebrate the launch of "Rouge Pur Couture," a special event will be held from Tuesday, September 28th to Monday, October 4th, at the promotion space on the first floor of Shibuya Seibu.

Photo by YVES SAINT LAURENT

YSL's 18 Shades Express the Nuances of a Woman's Emotions

"Red is a manifesto. It's proof of existence. It's unparalleled femininity. Red is an emotion too complete to be shared. Its opposite? Indifference, perhaps, or a sense of lack."

says Stefano Pilati, Creative Director of Yves Saint Laurent.

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The gold case of "Rouge Pur Couture" is designed by Stefano Pilati. Its simple yet gorgeous presence, along with the rich variations of red, invites you into a world surrounded by diverse sensations.

"From deep coral to the ultimate purple, Rouge Pur Couture skillfully expresses and speaks to emotions and passions."—Stefano Pilati, Creative Director, Yves Saint Laurent

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"Rouge Pur Couture" undeniably embodies a new form of YVES SAINT LAURENT red, exuding a captivating presence. The addition of black and white to the 16 shades of "red" allows for infinite color expression, akin to haute couture.

"Rouge Pur Couture" features finely milled pigments for vibrant color payoff, lasting hydration, and a glossy finish. Its texture provides a comfortable feel, like soft silk satin.