THREE | Reset Mind and Body to Neutral at the Long-Awaited Flagship Store, THREE AOYAMA
A Pocket Park in the City Where Anyone Can Return to Neutral
How to Enjoy the Highly Anticipated "THREE AOYAMA" Flagship Store
The first standalone store by THREE, which opened on October 3rd, is located down a small street off Aoyama Dori. As you move away from the city's hustle and bustle, a sharp concrete structure appears, featuring ample open spaces and a symbolic tea tree providing shade. This new spot, where visitors can regain their natural rhythms and experience relaxation, is poised to become a "healing sanctuary" not just for women, but for men as well.
Photographs by JAMANDFIXText by KOBAYASHI Yuka
A Refined Space That Evokes a Gentle Flow of Energy
THREE's philosophy is to "live naturally, respecting the precious gifts of nature and oneself as part of nature." For THREE, which has advocated this through its products, "THREE AOYAMA," its first flagship shop, is a long-awaited stage. The essential oils used in THREE's products are known to balance the autonomic nervous system, supporting both mind and body comprehensively. This concept, focusing on biological rhythms, is what THREE hopes to integrate not just into products, but into lifestyle itself. This vision is embodied in the shop, dining, and spa.
The shop area features THREE's full product line, along with store-exclusive hand and body soaps, and a curated selection of other THREE items. Linens and loungewear convey THREE's commitment to quality through their immediate tactile comfort. Also appealing are the dried fruits, crafted with attention to their production methods and nutritional value, and artisan shawls made from vintage linen. While the products are primarily domestically sourced, the selection also includes accessories that allow for a touch of mode, such as pieces from a New York artist's collection. The spacious try-on area and the way products are displayed like in a serene gallery create an atmosphere so comfortable that one might visit not just for shopping, but for a sense of mental and physical purification.
The store interior, making full use of the standalone store's space, offers an enjoyable experience with open testers, large mirrors for checking total looks in fashion and makeup, and self-makeup tables. Furthermore, services like "Morning Makeup" and "Morning Skincare" are available from 8:30 AM, the store's opening time, along with the workshop "WAKE-UP THREE." These offerings extend beyond makeup and seasonal beauty classes to include lectures on breathing techniques and stretching, talks by the architect who designed "THREE AOYAMA," and even potting technique guidance from the artist responsible for the store's greenery, embodying THREE's lifestyle philosophy in a broad sense, not limited to cosmetics.
THREE AOYAMA SHOP
3-12-13 Kita-Aoyama, Minato-ku, Tokyo 1F
Tel. 03-6419-7511
Business Hours | Weekdays 8:30 AM - 8:00 PM
Saturdays, Sundays, and Holidays 10:00 AM - 7:00 PM
Closed on the 2nd and 4th Tuesday of each month, and New Year holidays
WAKE-UP THREE (Workshop)
Held every Monday, Wednesday, and Friday, starting at 8:10 AM for approximately 30 minutes.
Reservations required. Closes once capacity is reached.
Schedule | http://aoyama.threecosmetics.com/shop-menu/
How to Enjoy the Highly Anticipated "THREE AOYAMA" Flagship Store ②
The Spa "RHYTHM SPA" Where You Can Experience THREE's Evidence
Autumn Care with Our Opening Menu
On the second floor of the shop is "RHYTHM SPA," THREE's first spa. The menu, with distinct concepts for morning, afternoon, and evening, aligns with THREE's philosophy. To address the common modern ailments stemming from disrupted biological rhythms, treatments are available from 7:30 AM. The treatment rooms include a spacious room for couples and two single rooms. The design maintains the serene atmosphere from the spa's entrance, with ample facilities including counseling rooms, shower rooms, and dressing areas.
The opening menu, available until late November, offers a 60-minute session including foot care, facial cleansing, and décolleté care. Lying on the bed, your eyes are first covered with a hot towel infused with essential oils. The scent of frankincense that fills the room is already comforting, but the calming aroma acts like a switch, enhancing the relaxation mode.

Three Spa Menus Embodying THREE's Philosophy
The "Morning SPA" (7:30 AM - 9:30 AM) promotes awakening and detoxification, clearing the mind, and is a short 45-minute program that can be used before work. The scalp and hair treatment, and the facial treatment to reduce morning puffiness, are likely to be popular among both men and women. The "Day SPA" (10:00 AM - 4:00 PM) focuses on body rhythm restoration over a leisurely period, aiming forダイエット and anti-aging. The "Night SPA" (5:00 PM - 8:00 PM) aims to soothe nerves agitated by a demanding day, promoting peaceful rest, and sounds like a perfect way to unwind after work. Spending time at the dining area after a spa treatment allows one to fully enjoy THREE's philosophy and reconfirm the dulled senses of relaxation.
The initial foot care in the treatment, unlike many salons that use a foot bath, begins with hand care at THREE. The aim is to read the guest's physical condition through hand care from the start, using "Herbal Bath Soap AC" and "Balancing Cleansing/Oil". After cleansing, moisturizing is done with "Full Body Emulsion AC". Gentle massage continues throughout, relieving coldness and stiffness in the feet. By carefully promoting circulation in the extremities, the effectiveness of subsequent treatments is enhanced.
Facial cleansing and décolleté care begin with cleansing using "Balancing Soap". After being enveloped in a lather of its exquisite, fine texture, made of 99% naturally derived ingredients, facial care is performed with "Balancing Lotion Mask", and the décolleté is massaged with "Concentrate Treatment Oil". The massage speed is much slower than for foot care. This difference in rhythm is an approach to enhance the effectiveness of THREE's care products. After removing the mask, the facial is completed with generous application of "Conditioning SQ Oil" and "Treatment Eye Cream", along with the décolleté, finished with "Balancing Lotion" and "Balancing Emulsion", "Balancing Cream", and "Balancing UV Protector".
THREE AOYAMA RHYTHM SPA
3-12-13 Kita-Aoyama, Minato-ku, Tokyo 2F
Tel. 03-6419-7512
Business Hours | Monday-Friday 7:30 AM - 8:00 PM, Saturdays, Sundays, and Holidays 10:00 AM - 7:00 PM
Closed on the 2nd and 4th Tuesday of each month
Opening Menu (Until Late November)
THREE Autumn Total Tuning (75 min) ¥15,750
Regular Menu
Morning SPA Scalp & Head (45 min) ¥10,500
Day SPA Body (60 min) ¥15,750
Night SPA Face & Neck Décolleté (60 min) ¥15,750
The treatments, which allow you to fully enjoy THREE's skincare line, generously use oils and emulsions. Since high-quality, naturally derived essential oils are used in all products, you can feel your mind and body being guided into a state of gentle relaxation as the treatment progresses through different stages. After the treatment, you can enjoy a warm plum extract drink and Assam tea in the counseling room while receiving advice on skin analysis and daily care instructions.
How to Enjoy the Highly Anticipated "THREE AOYAMA" Flagship Store ③
Eat THREE!? The Dining "REVIVE KITCHEN"
Sweets and Alcoholic Beverages Also Available
The dining area "REVIVE KITCHEN," adjacent to the shop, opens at 7 AM on weekdays, reflecting THREE's wish to "cherish the morning." The menu features natural, balanced foods designed to promote the body's natural rhythms, under the concept of "eating THREE." The interior is designed with an open kitchen, inspired by a New York Brooklyn diner, and includes table seats and terrace seats where Wi-Fi and power outlets are available.


Cold-Pressed Juice "Hot Pink" ¥950
Among the several recipes available, this one with ginger is recommended for the coming season. In addition to apple, beet, tomato, lime, ginger, and cayenne pepper, it also contains powdered fossil coral, which is used in THREE's cosmetics. Approximately 500g of ingredients are used to make one 250mL serving. Unlike smoothies, where the friction heat from the juicer can potentially damage enzymes, this method slowly compresses the ingredients, preserving the enzymes and providing ample dietary fiber. It's also perfect as a breakfast substitute.

Gluten-Free Lunch (with coffee or tea) ¥1200
Casarecce pasta, made in the Chianti region of Tuscany, Italy, is served with a paste of eggplant and ricotta cheese. The S-shaped Casarecce offers a delightful chewy texture, perfectly complemented by the smooth eggplant paste and the accent of ricotta cheese. The "Macro Bowl" in the photo on the left contains lentils, chickpeas, hijiki seaweed, and cucumber, seasoned with olive oil infused with aonori seaweed and lime. It is served with a sauce made from drained tofu and white miso.
The menu's theme is "Edible Beauty Cuisine." Focusing on domestic ingredients, it is not only gluten-free and vegan-friendly but also accommodates requests for those with dietary restrictions. The restaurant values its flexible approach, offering dinner portions that satisfy men and pancakes with customizable toppings like fruits and sausages, catering to a wide range of preferences.
THREE AOYAMA REVIVE KITCHEN
3-12-13 Kita-Aoyama, Minato-ku, Tokyo 1F
Tel. 03-6419-7513
Business Hours | Breakfast 7:00 AM - 11:30 AM (Saturdays, Sundays, and Holidays from 10:00 AM)
Lunch 11:30 AM - 3:00 PM, Dinner 3:00 PM - 8:00 PM
Closed on the 2nd and 4th Tuesday of each month, and New Year holidays
Menu Examples
Cold-Pressed Juice from ¥950 / Green Gazpacho from ¥600 / Raw Food Lunch (with coffee or tea) ¥1200 / Lamb & Guacamole Burger with Tomato Ravigote ¥1500 / Gluten-Free French Toast from ¥900 / Organic Wine (Glass) from ¥800 / Shinshu Sun-Sun Organic Beer ¥850 / Cocktails from ¥800
As THREE's first flagship shop, it holistically supports the daily "comfort" of mind and body to maintain the natural beauty inherent in people, embodying the brand's emphasis on living naturally. With a product concept backed by clear evidence since its inception and skilled in catering to diverse personal care needs, this brand has realized a pocket park in the city where anyone can return to a neutral state.
THREE
0120-898-003
www.threecosmetics.com/














