From Optimistic, which proposes a pleasant hair care time, comes a new series that achieves double care for volume-up and post-color treatment using 100% naturally derived ingredients. Launching October 1st (Tuesday) in limited quantities. Addresses issues such as loss of firmness and resilience due to aging, and damage from regular gray hair dyeing.—The "Rich Blooming" series was born to solve these adult hair stresses. The key is its unique ingredient, "rice oil." Made from "Donmai" Koshihikari rice from Uonuma, Niigata, grown organically without pesticides using the futon farming method (※), this rice oil, which closely resembles the lipid structure within hair, is easily absorbed and adheres well to the hair. It effectively approaches damaged hair and scalp with its exceptional moisturizing power, leading to firm, resilient, and healthy hair with continued use. This time, the lineup includes a shampoo and conditioner. The shampoo features a fine lather, while the conditioner is formulated for scalp massage.

Optimistic Rich Blooming Shampoo [300mL] ¥3,150, Same, Treatment [250g] ¥3,150 (Foundations Tel. 044-543-8286 www.optimistic-organics.com) ※By floating 100% cotton cloth mulch sheets on the water surface in rice paddies, weeds other than rice cannot grow, eliminating the need for herbicides etc.