On Wednesday, September 18th, MAKE UP FOR EVER launched a revolutionary foundation that delivers instant professional-quality results. Imagine a foundation that offers a truly natural finish, beautifully covers imperfections for long-lasting wear, feels smooth and soft on the skin, doesn't become cakey or drying even when reapplied, and yet allows for the speediest application ever.──It is with these professional needs in mind that "Pro Finish" was born. This powder foundation fulfills every desire, meaning anyone can achieve a professional finish with it. It's quick, easy, and long-lasting. With no need for reapplication, touch-ups are seamless. Developed over six years, its power exceeds expectations once you try it. The range of 25 shades, catering to all skin tones and types, is also a major draw. For women seeking a flawless finish, this is the product they've been waiting for.


Pro Finish, 25 shades, ¥5,250 (MAKE UP FOR EVER, Tel. 03-3263-9321, www.makeupforever.jp)