THREE

A Concept Shop with Spa and Dining

The Highly Anticipated Flagship Store, THREE AOYAMA, Opens in Tokyo

On October 3rd (Thursday), THREE’s much-anticipated flagship store, THREE AOYAMA, will open in Tokyo’s Aoyama district. The spacious two-story building will house not only a shop offering the full range of THREE products and original select items, but also an integrated spa and dining area. With plans for regular workshops and seminars, the store aims to provide essential beauty and healthy living methods through various approaches.

Text by FUJITA Mayu(OPENERS)

An Urban Pocket Park to Stimulate the Senses, "A Place Where I Can Return to Neutral"

Living with a natural sense of self. It sounds simple, yet it's remarkably difficult in modern society. THREE, born in 2009, has steadily and carefully expanded its brand philosophy with this humble principle at its core.Born in 2009From its powerful natural skincare, concentrated with dynamic plant energy, to its base makeup that creates a fresh, healthy glow with a "bare skin" finish, and its point makeup that offers transparency and a modern edge. This summer also saw the launch of a haircare series, further broadening THREE's appeal. Now, the brand is finally opening its long-awaited flagship store.

Located just a short walk from Omotesando Station, the open and airy two-story building was designed by the internationally acclaimed architectural unit, MOUNT FUJI ARCHITECTS STUDIO. The space, which incorporates three natural elements—trees, coral, and earth—in their pure forms, features a refreshing interior that blends an approachable, natural mood with sophisticated design exuding urban intelligence and refinement. The shop area, offering the complete range of THREE products, provides numerous trial areas for customers to explore products at their own pace. With self-makeup tables also available for freely experimenting with makeup, it promises a relaxed and enjoyable shopping experience.

The facility also includes a spa and dining area, allowing visitors to fully immerse themselves in the THREE world. Both are open from morning till night, offering recommended menus aligned with the body's natural rhythms, serving as an opportunity to connect with one's own physical well-being. The opening on October 3rd (Thursday) is eagerly awaited.

THREE AOYAMA
3-12 Kita-Aoyama, Minato-ku, Tokyo, 1F & 2F
0120-898-003

Opening Hours | Shop | Mon-Fri 8:30 AM - 8:00 PM / Sat, Sun, Holidays 10:00 AM - 7:00 PM
Spa | Mon-Fri 7:30 AM - 8:00 PM / Sat, Sun, Holidays 10:00 AM - 7:00 PM
Dining | Mon-Fri 7:00 AM - 9:00 PM / Sat, Sun, Holidays 10:00 AM - 8:00 PM
Closed | Second and fourth Tuesday of each month, New Year holidays (scheduled)
Prices | Spa | ¥10,000 - ¥28,000 (Standard Menu)
Dining | Breakfast approx. ¥1,000 / Lunch approx. ¥1,500