The pioneer of "booster serums," Idéal Première, has evolved significantly this autumn. Reborn as two more effective formulas, they launch on Sunday, September 1st. The new Idéal Première proposes an "activate" step immediately after cleansing to protect skin from environmental stressors like irregular lifestyles, dryness, UV rays, and pollution, and to smooth skin's natural functions. Developed under an "Active Skincare Base Formula" that was newly adopted, based on three concepts—rapid penetration, high moisturization, and active effects—two Idéal Premières have been created to match active levels. "Idéal Première Parfait" is characterized by its high moisturizing power. Its sensational penetration allows it to be absorbed into the skin the moment it is applied. Skin filled with fresh moisture becomes refined in texture, and you can feel a smooth sensation. Meanwhile, "Idéal Première Fermeté" delivers results with its superior emollient effect. Its rich beauty ingredients blend into the skin instantaneously, leaving it feeling plump and dewy. With each use, it brings suppleness and bouncy firmness.

Idéal Première Parfait [80mL] ¥6,300, Idéal Première Fermeté [80mL] ¥10,500 (Sonia Rykiel Sonia Rykiel Beauté 0120-074-064 www.soniarykiel-cosmetics.com)